Just Eat Kicks Off First BT Sport Football Sponsorship with Playful Idents by McCann London

Just Eat Kicks Off First BT Sport Football Sponsorship with Playful Idents by McCann London

Football commentators and pundits hanker for their favourite Just Eat takeaways in six launch idents created for the food delivery brand’s first ever BT Sport sponsorship, across the Premier League and Europa League. More will be rotated in throughout the season. Created by McCann London, the idents hack BT football moments and footage, reinventing them with a […]

BT Sport snaps up Australian Ashes TV rights

BT Sport snaps up Australian Ashes TV rights

BT Sport has swept up the rights to the next Ashes series from under the nose of rival Sky. As competition between the Pay TV rivals intensifies, BT is primed to broadcast the Ashes from Australia for the first time, vastly upping its cricket output and diversifying its appeal beyond its strong football programming. On […]

BT Sport launches new TV ad

BT Sport launches new TV ad

BT Sport is launched a new TV advertising campaign with creative that shifts from focusing on the channels’ presenter lineup and brand ambassadors to highlighting the passion fans feel for live sport. The ad, which aired November 12, still features presenter Jake Humphrey but sees him exiting the studio and walking through a pub, barbershop […]