Mondelez International has appointed VCCP as their lead strategic and creative agency for Maynards Bassetts. The agency will look after the brand’s entire portfolio in the UK including Wine Gums, Jelly Babies, Liquorice Allsorts, Sports Mix and the recently launched Soft Jellies range. VCCP’s appointment on Mondelez’s iconic candy brand follows the agency’s selection as […]
Full-service agency, Chemistry announced it has been named AOR for LifeStyles Healthcare in North America, whose portfolio of brands include SKYN (non-latex) and LifeStyles (latex) branded condoms, lubricants, devices and other sexual well-being product offerings. In addition to the AOR win, Chemistry is being tapped for national projects for brands including retail chain, Kirkland’s and […]
Investis Digital, a leading global digital communications company, announced the acquisition of Vertical Measures, a Phoenix-based digital marketing agency specialising in digital marketing strategy, content marketing, paid and organic search, lead nurturing, and conversion rate optimisation. The acquisition of Vertical Measures further bolsters Investis Digital’s ability to deliver on its Connected Content approach, which combines […]
Thames Valley Air Ambulance have appointed Hatched as their digital agency to work on full service UX and web design. The review was run through Creativebrief. Thames Valley Air Ambulance provides advanced critical care for almost two million people who live, work and travel across Berkshire, Buckinghamshire and Oxfordshire. A fully independent healthcare provider (since […]
New York brand design agency Vault49 announced the opening of its London studio. Launching on 1st April, it will be led by Paul Woodvine, until recently Global Design Director for Global Beverages at PepsiCo. Founded in 2002, Vault49 has built a reputation for its ability to create a brand language on and off-pack that engages […]
Independent Japanese creative agency monopo has launched its first location outside of Japan, in London’s Spitalfields. monopo describes itself as a brand of collective creativity. The agency keeps a core team of multidisciplinary talent internally while nurturing a wide network of independent specialised creators and partners. That way the agency looks to ensure consistent strategic, […]
PR and creative content agency, The Lucre Group, has announced the latest account win for its tech division; yboo. yboo is a free-to-download app designed to help people find the best mobile contract deal for them. The fast-growing start-up, based in West Yorkshire, is the first app in the world to offer consumers personalised network […]
The Marketing Store (TMS) is launching The Marketing Store Est., an innovation hub that has been conceived to re-imagine the agency’s creative function. Based in Shoreditch, away from the main agency, Est. will be loosely connected to the TMS network and work on briefs across The Marketing Store’s portfolio of global clients including McDonald’s, T-Mobile, adidas, […]
Creative industry veterans Ivan Pols (ex-adam&eveDDB), and Alex Mecklenburg (ex-Ogilvy) have joined forces to launch Truth & Spectacle, a creative business consultancy which aims to reframe how companies think about their corporate truth while also freeing them from existing agency processes to enable them to reinvent their creative efforts. Founded against a belief that creativity and innovation […]
Home improvement and garden retailer Homebase has appointed Havas Media to oversee its media planning and buying business. Havas Media will now partner with Homebase to develop a new approach to media planning and buying, combining brand and performance across on and offline channels to deliver against key business objectives, including increasing market share and […]