With 18 months to go before the opening of its Grand Central Tower in Birmingham, BLOC Hotels announces a strategic and creative partnership with Start Design Consultancy to create a market-leading brand development programme. As brand consultancy partners, Start Design will work closely with the premium, short-stay hotel chain to redefine the hotel experience for a new […]
TripAdvisor, the world’s largest travel guidance platform, announced that Mother, an independent creative company with offices in London, New York, Los Angeles, and Shanghai, will be the brand’s new global creative agency of record. The business will be led out of its New York office. “In a world where divisions continue to grow among us, […]
Boston Consulting Group (BCG), one of the world’s leading management consulting firms, announced that it has acquired AllofUs, a leading design consultancy based in London. The acquisition will broaden and deepen BCG’s overall digital offerings and strengthen its design capabilities in particular. “We continue to expand our digital service offerings to deliver clients’ ambitious transformation […]
INNOCEAN Worldwide appoints Havas Media Group as the media agency for Hyundai and Kia in Europe. The selection was a result of a competitive review led by INNOCEAN, the global lead agency of the two car manufacturers. The process was handled by INNOCEAN Worldwide in Korea together with its European Regional Headquarter INNOCEAN Worldwide Europe. […]
The Greater London Authority (GLA) has appointed MSQ Partners as the lead communications agency for London Power, the capital’s new, fair-priced, green energy company created in partnership between the Mayor of London and Octopus Energy. MSQ Partners were appointed after a competitive pitch process and will now be responsible for handling all launch communications for […]
A Finnish marketing agency Sherpa has done something so unusual that it might just be the boldest marketing act of all time. Sherpa has reserved the front page of the biggest business newspaper in Finland and given its biggest competitor, TBWA\Helsinki, a free hand to design their ad without being able to see it beforehand. […]
Initials, the independent creative agency, has been appointed by Britvic following a competitive pitch. The agency will be working across Britvic’s emerging brands portfolio, including Purdey’s, Lipton, Aqua Libra, Arto Lifewtr, 7Up and Mountain Dew. The retained relationship will see Initials deliver shopper and strategic below the line activations across the portfolio, with the first […]
Ogilvy UK welcomes Larisa Dumitru as it bolsters its fast-growing eCommerce and DTC offering. Most recently the Regional eCommerce Director for Omnicom Media Group, she will be designing a market-leading proposition with a social commerce focus before building a team. She reports into Jai Kotecha, Head of Social and Content at Ogilvy UK. This follows […]
Following a competitive pitch, TMW Unlimited has been appointed by London & Partners, the Mayor of London’s official promotional agency, to develop a new campaign to promote domestic tourism to the capital. The partnership will see TMW create a new visitor proposition for London, and an integrated and data-driven programme of activity that will […]
Ascot Racecourse has appointed independent agency isobel after a formal pitch process as its lead creative agency, overseeing the core Ascot brand and all racedays, including Royal Ascot. The pitch was handled by Oystercatchers. isobel will work with Ascot as a creative consultant, partnering with internal stakeholders to define and develop new campaigns for Royal Ascot, […]