Mondelez International has appointed VCCP as their lead strategic and creative agency for Maynards Bassetts. The agency will look after the brand’s entire portfolio in the UK including Wine Gums, Jelly Babies, Liquorice Allsorts, Sports Mix and the recently launched Soft Jellies range. VCCP’s appointment on Mondelez’s iconic candy brand follows the agency’s selection as […]
Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency ELVIS. The ad-takeover aims to build on the momentum behind 2019’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]
Cadbury has revealed a social content push to support the return of its ‘Buy a Legend, Win a Legend’ promotion, featuring football legends Jamie Redknapp and Gary Neville. The initiative was developed in partnership with creative agency ELVIS. As part of this year’s ‘Buy a Legend, Win a Legend’ campaign, which is now in its […]
Cadbury has unveiled a magical new Christmas campaign to celebrate the thoughtful and generous ritual of Secret Santa gifting. The new festive TV advert by VCCP, urges families across the UK to follow their generous instinct and become a Secret Santa this Christmas, to show their appreciation to friends and loved ones during the festive […]
For the first time ever, Cadbury is opening its doors and inviting the nation to ‘go madbury for Cadbury’ this July. Chocolate fans have the chance to create their very own Cadbury Dairy Milk bar, which could become the newest addition to the iconic Cadbury Dairy Milk range to sit alongside iconic bars and […]
Independent creative agency RPM are working again in 2018 with Mondelez International on the Cadbury Easter Egg Hunt for 2018. This will be the 11th year the event has run in partnership with The National Trust and The National Trust of Scotland, and RPM’s 5th year managing the campaign, which looks to leverage the ritual […]
To mark the Queen’s birthday, ITV has announced it has developed and created a unique feature-length commercial which will air in The Queen’s 90th Birthday Celebration programme, hosted by Ant and Dec. Partnering with 11 high profile brands, the ad break takeover will be broadcast during ITV’s two and a half hour live show spectacular […]
Creative marketing agency, RPM, have been reappointed by Cadbury to create and deliver the brand’s largest ever Easter weekend experience in partnership with the National Trust and National Trust for Scotland. These events are the culmination of Cadbury’s £6 million ‘Bunny’s Been Busy’ Easter campaign which has seen the classic Cadbury purple egg pop up […]
Mondelez, the parent company of brands like Oreos and Cadbury, has inked a deal with Twitter that will allow its teams in the UK, US, India and Brazil to analyse the effectiveness of its social media marketing in real-time. The deal, the first of its kind between a company and the social media site, comes […]