Saddington Baynes launches emotional effectiveness benchmark across global brand imagery
The Perception Index study analyses non-conscious responses to campaigns from 50 different brands, including BMW, Dove, Honda, Tag Heuer and L’Oréal
![Perception Index Saddington Baynes launches emotional effectiveness benchmark across global brand imagery](https://marcommnews.com/wp-content/uploads/2020/11/Perception-Index-701x394.jpg)
Integrated production studio, Saddington Baynes, has announced today the release of its Perception Index study. In a world-first, Saddington Baynes’ initiative aims to help brands connect with their audiences on a deeper emotional level by leveraging consumer insights to inform campaign production. The industry-wide benchmark offers an in-depth analysis of the emotional effectiveness of hundreds […]