Yonder Media, the agency formed earlier in 2018 by The Beyond Collective, has created a spoof ChatBot Media Planner that claims to offer clients a perfect replica of their current agency service in Chatbot form. Calling itself “the world’s first chatbot-powered media planning tool”, it offers to analyse each advertiser’s specific requirements before producing a […]
The charity Guide Dogs is launching its latest DRTV advert to raise funds for its ‘Sponsor a Puppy’ campaign. Created by Proximity London, the activity aims to recruit new donors and increase the average gift by demonstrating the dramatic impact that a guide dog can have on someone’s life. Every single day 250 people […]
This week sees the launch of the ‘Sleep Out’ OOH campaign, with creative by WCRS and media donated by Jack, in partnership with End Youth Homelessness. The annual national event challenges participants to face the cold of a winter night and swap their bed for a sleeping bag and cardboard mat, fundraising for homeless and […]
 Dignity Health’s found footage leverages real videos posted online that capture genuine moments of human connection. In our individualistic digital world, Dignity Health stands out by spreading the message that we can all take little moments for others in the grind of our daily lives. Whether it’s the act of a nurse bringing a […]
Content creation and marketing agency, Studio Black Tomato, launched their first campaign for American Airlines – ‘The Best of Both Worlds’. The aim is to educate high net worth Business Class travellers in London on the new partnership between British Airways and American Airlines. The partnership on flights across the Atlantic will enable coordinated routes […]
Ogilvy UK and mental health campaign Time to Change launch the first instalment of their latest campaign, tackling the stigma around mental health by urging everyone to ‘Ask Twice’ if someone seems to be having trouble, at work or at home. The humorous spot carries an important message that even if someone claims to be […]
Avis Budget Group reveals its latest campaign – Avis Prestige – Porsche: ‘The Affair’ – created by Collective London. The integrated campaign spanning OOH (out of home), Digital, Social and In-station communications across the German language countries, is the first campaign by Collective since the agency’s appointment as lead creative agency for the Avis and Budget […]
Directed by Sweetshop’s Mark Albiston, this fun new spot for Three Ireland from Boys + Girls is about connecting with those we love the most. ‘Bounce’ sees a Mother and Daughter who are physically separated brought back together via FaceTime to play on a bouncy castle. Mark Albiston said, “The idea for ‘Bounce’ came from […]
PSI, Posterscope’s international division, and Vizeum have deployed a special digital out-of-home (DOOH) experience for The North Face to bring the launch of The Pinnacle Project to life in London. The project launched with a Mountain Festival in Val San Nicolò in the Italian Dolomites where The North Face revealed the company’s most iconic mountain […]
‘Toys that take them places’ is the theme of a new multi-media campaign for Very.co.uk to promote the online retailer’s toy range in the run-up to Christmas. The campaign, devised by St. Luke’s, features a 30-second TV commercial which premieres in the ad-break of ITV’s This Morning programme, at 11am on 1 October. This marks the first time Very, which […]