Carol Vorderman appears as you’ve never seen her before in a brand-new advert for over 50s experts SunLife. The ad, part of a multi-million-pound campaign, written by SunLife’s marketing director Ian Atkinson and filmed and produced by Happy Hour, is to promote SunLife’s equity release service. It was filmed in the last week of May – in […]
A unique animated ad for Pampers from Serviceplan Korea, inspired by the fact that Pampers is known in Korean as ‘Night Diaper’, has been launched online in Korea. The animation shows a baby’s dream where he goes on an adventure in a boat made from his cot, all the while sleeping comfortably wearing a Pampers diaper […]
To launch adidas’ FW19 football boot pack, adidas’ biggest stars have come together to test the limits of their fellow creators and dare them to create. The campaign, dubbed ‘The Deal’, sees star players such as Paul Pogba, Leo Messi, and Mesut Ozil use the language of revolutionaries and world leaders, challenging fans and creators […]
On July 29, Google extends its “Make the Most of Summer” campaign with a responsive, data driven, UK-wide, digital OOH push that demonstrates the little ways in which Google is there to help you enjoy the summer. The campaign showcases Google’s Search functionality with popular city-wide summer search terms, such as ‘Best ice cream in […]
La Casa de Papel tells the stories of modern-era Robin Hoods specialised in taking over symbols of financial power. To celebrate the launch of the third part of the show, Netflix did just the same. In fact, two days before the official launch Milan woke up to discover that the statue of a 15mt high, […]
In continuation of its global ‘Do What You Can’t’ platform, Samsung Israel has launched an epic new campaign created by Leo Burnett Israel and directed by Great Guns director Tal Zagreba. The heartfelt new campaign aims to empower people to overcome their barriers. The film begins with vignettes of people confronting their supposed limits. The […]
Amazon Prime Video and AKQA has created an immersive theatrical and culinary experience to launch the upcoming Amazon Original series The Boys later in July. The show, based on The New York Times-bestselling comic, is an irreverent take on what happens when superheroes – who are as popular as celebrities, as influential as politicians and as revered as […]
PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) defined the battle royale online gaming genre, and while easy to learn, it’s notoriously difficult to master. Each game includes 100 participants that are determined to win, no matter how many times they lose along the way. PUBG Corporation has now partnered with AKQA to tell the story of these players’ unconditional […]
Today, you can date almost anyone, anywhere, anytime. But sometimes with dating goes disappointments and considerable fatigue. A recent TNS KANTAR study for Match shows that today 45% of single women complain about the lack of commitment of other singles. In this fast-dating-apps environment, a lot of singles are constantly tempted to date someone new, thinking the […]
Irish bookmaker Paddy Power have marked the arrival of Tiger Woods to Ireland for The Open at Royal Portrush with a cheeky reminder of how far he’s come, 10 years on from the worst drive of his life. The American sportsman’s journey from rags to riches to rehab to riches and back to the top […]