The project alerts to the point of no return in the Amazon Rainforest As the Amazon Rainforest faces unprecedented threats from deforestation leading to desertification, Vivo, the most sustainable company in Brazil and the whole of Latin America, joined forces with indigenous communities and environmental organizations to launch the groundbreaking “Amazon Desert Rally.” To draw […]
Very has unveiled its new long term fashion platform, ‘Haus of Flamingo’, with the launch of a summer campaign that invites everyone to embrace their inner flamingo and elevate their summer style. The platform, which has been developed in collaboration with The Gate, combines the sentiment of Very’s brand proposition, ‘let’s make it sparkle’; the […]
Bold Creative Strategy Breaks Free From Senior Care Tropes To Get At Deeper Truths About Aging Amid a Presidential election where both candidates’ age is an issue, agency Little Hands of Stone has decidedly thrown out the notion of young and old with their new “Aging Is Life” campaign for Aegis Living, the Bellevue, WA-based senior living provider with 36 […]
Today, Practice Plus Group, one of the country’s largest independent providers of NHS services, debuts its first TV campaign for its self-pay surgery brand, Wellsoon. “Back to your Best” is a 30-second spot created by BC2, Bountiful Cow’s brand consultancy and the groups in-house creative shop Supernova, with ECD Barnaby Girling, Agile Films, and illustration […]
franklyfluent’s guerilla campaign brings to life what happens when translation goes wrong Creative translation agency franklyfluent has launched ‘Hard to Make, Easy to Break’, an outdoor guerilla and digital campaign showcasing how important creativity and craft are when it comes to brand translation. This week, mobile billboards have been strategically placed across London sporting deliberately […]
Checkatrade, the UK’s most well-known trade directory which connects consumers to trades, has launched a new campaign and brand platform. The campaign positions Checkatrade as the trusted home improvement partner, giving consumers the confidence to take on jobs in the home with their quality trade members. The Let’s Do This platform and campaign, developed with St Luke’s, marks […]
New campaign taps into youthful energy to emphasize the importance of milk’s nutritional benefits. Horizon Organic, a trailblazer in the organic dairy industry, has teamed up with full-service agency Duncan Channon in its latest campaign. Embracing the joy and sincerity of children’s exploration, this partnership celebrates the importance of taking kids’ adventures as seriously as […]
For this year’s Arbor Day, Aktion Baum launches a visually stunning campaign staged by FRASER, which will be rolled out in print, (D)OOH, cinemas, and on social media with a media volume of more than one million euros for three weeks. One-third of Germany’s area (11.4 million hectares) is covered by forests. The official annual […]
VOOM Nutrition launches bold new campaign in collaboration with McCann VOOM Nutrition sets out to celebrate the power of plants in its launch campaign for POWR, its vegan sports endurance bar. Developed by leading creative agency McCann Bristol, ‘The Climb’ is a cautionary tale that follows a free climber preparing to tackle ‘the Big One’, […]
In new instalment of the “Love is Messy” platform, Essity’s kitchen roll brand wants to reinforce cleaning as an act of love to create stronger relationship bonds with customers Kicking off this year’s wedding season, Essity’s kitchen roll brand, Plenty, is encouraging the nation to commit to clean for each other through a new campaign […]