Lipton Hard Iced Tea Taps Into Intergenerational Party Culture With “Don’t Retire the Party” Campaign for National Iced Tea Day

Lipton Hard Iced Tea Taps Into Intergenerational Party Culture With “Don’t Retire the Party” Campaign for National Iced Tea Day

Boomer influencers Retirement House and millennial creator Cruz Corral unite for the love of the party In an age of generational side eye, Lipton Hard Iced Tea is cracking open a cold one and calling a truce. To celebrate National Iced Tea Day (June 10), the brand is launching “Don’t Retire the Party”—a bold, flavor-forward […]

‘There is only one Wimbledon’: The All England Lawn Tennis Club launches global brand campaign for The Championships, Wimbledon with VCCP

‘There is only one Wimbledon’: The All England Lawn Tennis Club launches global brand campaign for The Championships, Wimbledon with VCCP

First campaign under new brand platform ‘There is only one Wimbledon’ debuts ahead of The Championships 2025 The All England Lawn Tennis Club today unveiled its annual trailer ahead of The Championships, Wimbledon, which will be staged from 30 June to 13 July 2025. Created in partnership with its lead creative agency VCCP, the film is the first campaign […]

Influenced by LifeBridge Health’s Stop the Iron Pipeline Campaign and Petition, Maryland Gov. Wes Moore Signs Senate Bill 443 into Law

Influenced by LifeBridge Health’s Stop the Iron Pipeline Campaign and Petition, Maryland Gov. Wes Moore Signs Senate Bill 443 into Law

The campaign from agency StrawberryFrog includes an anthem from Grammy-nominated/native Maryland hip hop artist Logic, and features young singers from Baltimore-area music school On May 13, 2025, Maryland Governor Wes Moore signed Senate Bill 443 into law, upgrading the offense of trafficking firearms to a felony, and imposing tougher consequences on individuals who transport illegal […]

Dehnco’s Latest Sleek Campaign Gives Clever New Meaning to the Phrase “Classic Design”

Dehnco’s Latest Sleek Campaign Gives Clever New Meaning to the Phrase “Classic Design”

AOR Hot Lava brings refinement and renewed attention to the brand’s solutions-based ethos Today, leading warehouse-solutions brand Dehnco launches a new digital campaign that highlights the fine art of thoughtful, ergonomic design. Made in collaboration with agency-of-record Hot Lava, the unique work integrates ancient artistry in an unexpected way to emphasize the real inspiration behind Dehnco’s product design: […]

&Collar Confronts the Hellish Realities of Dress Shirts in Hilarious New Work from Raindrop

&Collar Confronts the Hellish Realities of Dress Shirts in Hilarious New Work from Raindrop

An irreverent campaign sets the tone for a brand challenging perceptions of professional and formal wear Menswear brand &Collar is providing heavenly solutions to the formerly hellish dress shirt experience in a brand-new campaign by agency Raindrop. Titled “One Hell of a Shirt,” the hilarious three-minute hero film follows a man who arrives in Hell and is condemned […]

Taking Travel Virgins on the Adventure of a Lifetime –Jetpac Blasts Off an Incredible New Campaign

Taking Travel Virgins on the Adventure of a Lifetime –Jetpac Blasts Off an Incredible New Campaign

With an exciting new campaign, Jetpac is on a mission to make an amazing travel experience within reach for everyone! A staggering 21% of people have never travelled outside of their home country. Most of them have never even taken a flight. With its enterprising new promotion, Global Travel eSIM company, Jetpac, aims to open the door […]

‘Essential for Living’: O2 champions spontaneous summer adventures in latest VCCP campaign celebrating inclusive EU roaming

‘Essential for Living’: O2 champions spontaneous summer adventures in latest VCCP campaign celebrating inclusive EU roaming

Today, O2 and its global creative agency of record VCCP unveils the next phase of ‘Essential for Living’ – an integrated campaign, this time celebrating the freedom that comes when travelling abroad as an O2 customer. The campaign builds on the success of the first instalment of ‘Essential For Living’, which launched earlier this year and revisited the brand’s founding message […]

Immediate and Florette launch vibrant new campaign designed to ‘Elevate your plate’

Immediate and Florette launch vibrant new campaign designed to ‘Elevate your plate’

Immediate, home to trusted brands people love, has launched ‘Elevate your plate’, a new multi-platform campaign in partnership with Florette, designed to show how fresh, simple ingredients can transform everyday dishes. Running across Good Food’s digital, social and print platforms, the campaign champions quick, nutritious meals that add colour and creativity to the plate using […]

It must be Bliss… Müller launches humorous new Bliss campaign which pokes fun at the seriousness of the luxury category

It must be Bliss… Müller launches humorous new Bliss campaign which pokes fun at the seriousness of the luxury category

The campaign aims to celebrate the cult-hero product that is Bliss as it returns to TV screens for the first time in nearly ten years Today, Müller is launching its first campaign for Bliss since 2015. ‘It must be Bliss’ is an integrated campaign developed by global creative agency of record VCCP that aims to reintroduce the nation to the brand’s ‘Everyday Luxury’ […]