Add J. Crew and American Girl to the list of retailers betting big with their holiday campaigns on ad units launched by Facebook and Instagram. J.Crew bought Instagram ads that include a “Shop Now” button, making its gift guide digital. And for the past week, J.Crew’s Instagram page has been promoting an iPhone case that […]
Paddy Power has released a cheeky online ad – deemed “too fruity” for TV – to promote its new smartphone app, which features a series of men (and women) who appear to be pleasuring themselves in public view. The 30-second video, created by Lucky Generals, shows characters who are smiling while looking off into the […]
Visitors to Burberry’s flagship store on Regent Street can stitch themselves into the luxury brand’s star-studded Christmas ad (above), thanks to a partnership with Google. The Burberry Booth, which is powered by Google technology, uses real-time video stitching to insert people into Burberry’s Christmas ad – a pastiche of Billy Elliot that starred Naomi Campbell, […]
HP has launched its first new advertising under the new HP, Inc company to leverage their partnership with Star Wars. In the Star Wars universe, anyone who has passion, ingenuity and technology has the force to reinvent. The same holds true at HP. Created by BBDO New York, HP’s creative agency partner, the work introduces […]
Google is giving its users the option to re-skin popular services such as Gmail, Maps & Search with a series of Star Wars flavoured visuals as hype builds ahead of the cinematic release of The Force Awakens. To add an element of interactivity to proceedings Google has created a ‘Choose Your Side’ minigame that enables […]
180 Amsterdam recently approached Wake The Town’s new Amsterdam branch to research and select the perfect track for their new PS4 commercial, The Wonderful Life of a PS4 Player. Directed by Blink Productions’ Bjoern Ruehmann and choreographed by Supple Nam, the spot features a PS4 gamer living out the many features of the PS4 as […]
Brompton Bikes, the London-based foldable bikes brand, is offering people around the world the chance to make a short film about undiscovered parts of their home cities and have it judged by director Guy Ritchie for a competition. Entrants to the Brompton Bikes #MyUnseenCity global film competition are asked to make a 15-second video showing […]
Heineken USA unveiled a special six-pack of custom handmade Heineken-bottle candles in partnership with lifestyle concept store Alchemist Miami, marking the very first time the beer brand’s #Heineken100 program expands into home goods. The luxurious decorative accessories were hand-poured with a proprietary soy and wax blend, then de-molded and heat-finished, also by hand. The products […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/McDonaldsFestive_The-Journey-to-Christmas_MPEG_4.mp4[/KGVID] McDonald’s UK marks the beginning of its festive promotion with a fun new campaign that’ll see the British public encouraged to dust off their vocal chords and embrace the festive spirit. Christmas is a time for families and friends to gather together and it’s also about the time spent with each other […]
Schweppes, GPY&R, Carat and JCDecaux have teamed up to transform StreetTalk sites into iconic life-size red London phone booths. Created as part of the Lost In London campaign, the custom built phone booths are ringing through the streets of Sydney, Melbourne, Brisbane, Adelaide and Perth to launch two new limited edition Schweppes mixers inspired by […]