Initials, the independent creative agency, launches a new integrated campaign for Lactalis McLelland brand Seriously Spreadable. Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. Targeting audiences, such as […]
As part of its sponsorship of the British Academy Television Awards in 2018, Virgin TV hosted a world first 360+ LIVE experience taking viewers straight to the glitz and glamour with three discreetly positioned cameras along the red carpet. Inspired by the pivotal role TV viewers have played in the television revolution, Virgin TV and RAPP […]
Italian luxury automotive marque, Maserati, is launching its first national UK TV advertising campaign with Sky’s pioneering Sky AdSmart technology. Launched in 2014 Sky AdSmart allows advertisers the ability to target TV ad campaigns to specific audiences to ensure greater relevancy and impact. By using Sky AdSmart, Maserati is set to showcase the iconic […]
This weekend saw the launch of the latest in the series of B&Q’s transformation adverts, with a focus on bathrooms. The campaign sets out to remind customers that whatever their home improvement need or project challenge, B&Q always has a brilliant solution and a team of enthusiastic, problem-solving colleagues on hand to help. Beloved for […]
Saregama launched its first television campaign for Carvaan– the new category-busting product that has already won rave reviews. The campaign by India creative agency The Womb, features three mother-child relationships across three television spots. All of them bring alive the joy, the elderly recipients feel when they receive Carvaan as a gift from their children. […]
Special Olympics is a non-profit international organisation that seeks the social inclusion of people with intellectual disabilities through sport. Operating in 175 countries, it impacts around 5 million athletes worldwide. As part of an NGO, each national delegation must seek for its own funding, and in the case of Colombia, this becomes even more […]
End Youth Homelessness has launched a new brand awareness campaign, ‘Turn Lives Around’, with creative by WCRS, production from Black Dog Films, and media provided by Jack Agency. The charity has created two new OOH executions which depict homeless young people asleep in unsafe places. When the picture is inverted, their positions in sleep are […]
In an effort to change the habits of millions of shoppers at PENNY stores in Germany, the ‘Give-Bag’ campaign provides an incentive for consumers to be more environmentally-conscious by offering a discount with each purchase. ‘Give Bag’ won a coveted Wood Pencil at the D&AD Awards in London in April, in the direct category. […]
Buster + Punch, the London-born home fashion label famed for its solid metal home fittings, has created a new campaign to show how to transform a home from ordinary to extraordinary. The short film, SWITCH UP, features a star-studded cast of young talent, and follows the journey of Buster and Punch; two female, motorbike […]
Transport for London (TfL) want to reduce the number of deaths and serious injuries on London’s roads by getting people to slow down and drive appropriately for the conditions. Every day, an average of two people are killed or seriously injured by drivers doing something so common: driving too fast for the conditions of the […]