United for Wildlife (UfW), an unprecedented wildlife conservation alliance, has launched an interactive Minecraft campaign and are working with social advertising agency Telegraph Hill to connect with young people and raise awareness of the plight of endangered animals in Africa. The ‘We Are The Rangers’ campaign aims to engage young digital makers aged 15-30 in […]
Becoming a father is a significant and transformative experience; 82% of men globally believe that having a child changes the way they think about what it means to be a man. The modern man cherishes his dual role of provider and caregiver, as he embarks upon the journey of parenthood. Dads today are actively embracing […]
Breast Cancer Now, the new charity created from April’s merger of Breast Cancer Campaign and Breakthrough Breast Cancer, launches June 15 with the ambition of stopping women dying from breast cancer by 2050. The largest breast cancer charity in the UK, Breast Cancer Now has vowed to fund the brightest researchers from across the UK […]
Magnum ice cream and Tesco are giving Londoners the chance to get together with friends to share moments of Magnum pleasure, as well as special offers, as part of their biggest trial of iBeacons. Customers who download the ‘Mpulse app’ will receive exclusive coupons for discounted Pink and Black Magnums when they pass by iBeacons […]
Sony is getting people in 48 cities around the world to take and share photos on their Sony Xperia smartphones showing the extraordinary things they see and do over the course of 48 hours. The ‘48hr campaign’, created by TMW Unlimited, is part of Sony Xperia’s new ‘Everyday Extraordinary’ positioning and will launch globally on […]
Shoe brand Clarks has rolled out a digital campaign for Clarks Originals that aims to align the brand with youth culture and boost its “coolness” factor. The brand is using WhatsApp to “bring to life” the history of its Desert boot in a campaign called ‘From Rats to Rudeboys.’ It will tell the story of […]
The head of Starbucks has announced that the company will no longer be writing the phrase ‘Race Together’ on its drinks and products to inspire discourse about race relations in the US. The week-old initiative sparked debates about race in the US and attracted unparalleled criticism, forcing Starbucks chief executive Howard Schultz to leap to […]
Samsung is taking advantage of March 20’s eclipse with the launch of an eclipse-themed multichannel campaign around its new Galaxy S6 handset. The push, which forms part of Samsung’s global ‘Next is Now’ campaign, launches the pre-order of the Samsung Galaxy S6 in the UK in print, social and OOH. The creative features the new […]
Budweiser has launched Dream Goal, a hunt for the greatest amateur goals from across the country. Dream Goal will be fronted by Sky Sports football talent – footballers-turned-pundits Jamie Redknapp and Gary Neville, presenter and broadcaster Ed Chamberlin and commentator Martin Tyler. The Budweiser Dream Goal competition challenges British amateur footballers to submit videos of […]
Clean and Clear has featured Jazz Jennings, a 14-year-old transgender teen, in its ‘See the Real Me’ campaign. Jennings, who is also a popular Youtube star, was declared male at birth, but identified as female shortly after. In an interview with The Huffington Post, she said: “I feel really honored to be part of the […]