The campaign is WACL’s first ever advertising campaign and comes as it celebrates its 100th year On Saturday 27th May WACL launches a campaign which runs across AV, print, OOH and digital and is designed to engage the UK public and the advertising industry in the power of positive female representation in advertising. The campaign comes in WACL’s […]
In a global first, GumGum and Playground xyz have offered a joint solution which fuses contextual and attention-based advertising technologies to secure tangible results for Domino’s UK & Ireland. Faced with an increasingly competitive and crowded market, Domino’s worked with the respective experts in context and attention to help maximise consumer awareness of its ‘50% […]
Saint Elmo’s and the Long COVID Europe patient network are raising awareness about Long COVID by bringing real symptoms into the worlds of Elden Ring, Minecraft and The Witcher 3. The new level of difficulty called Long COVID Mode allows millions of gamers around the world to experience how tough life gets with Long COVID. […]
– New brand campaign “More Reasons To Shop At Morrisons” with rework of iconic jingle debuts on Coronation Street tonight – – Morrisons More Card launches nationwide with the return of Morrisons Fivers – – Points are back and can be earned on selected products and fuel – Morrisons is bringing back “More Reasons To […]
Led by Saatchi & Saatchi, the integrated brand campaign launches in collaboration with mSix&Partners and Whalar Robinsons, the UK’s favourite squash*, launches its first brand campaign since unveiling a radical new rebrand in March. Created by Saatchi & Saatchi and launching with a primetime ITV “Proudly Presents” slot during Saturday’s Britain’s Got Talent, the joyful […]
The Connecticut Lottery Corporation, through its partnership with Decker, a strategic and creative advertising agency, and Makiaris Media, have launched Your Ticket to Possible, a brand campaign positioning the lottery as an experience with endless possibility. This simple distinction – focusing on the experience rather than the accumulation of “things” as a potential outcome – […]
Ocado, the world’s largest dedicated online grocery retailer, is launching a new nationwide advertising campaign promoting its Ocado Price Promise value proposition, for the summer. Created by independent creative agency St Luke’s, the multi-media campaign leads with a TV spot in which, to illustrate just how extensive this is, St Luke’s subverts the superimposed “value” […]
The British Heart Foundation (BHF) and creative partners Saatchi & Saatchi have today unveiled a new TV-led integrated campaign, The greatest treasure. As the second iteration of This is Science – the brand platform launched to position the charity as a crucial frontline agent in the battle to outsmart heart disease – the work strives […]
Following the 2022 “ABCLGBTQIA” campaign, where the meaning of numerous words related to LGBTQIA+ were made available for free download, ILGA Portugal and the independent creative agency Stream and Tough Guy developed a pilot project in three study centers for senior citizens consisting of several training sessions designed and adapted to an audience of over […]
Leader in cycle tyre innovation vittoria is releasing the new Corsa PRO cotton tyre, the most advanced road tyre ever made. Engineered to perfection, the new Corsa PRO is delivering the unparalleled racing performance and riding experience that has only been available to the professional World Tour riders. Until now. The new tyre launches globally with […]