Christmas is coming closer. The festive season is celebrated by people in the most diverse ways…or not at all. When it comes to the end of the year, there are basically two types of people: those who listen to “Last Christmas” around the clock as early as October and enjoy the first Christmas gingerbread, or […]
• Hyper-real, 4.3-metre-tall sculpture depicting homelessness unveiled today by charity Crisis at Kings Cross station • Sculpture by artist Sophie de Oliveria Barata, working with Creative Giants and adam&eveDDB, uses AI face mapping technology to combine facial features of seventeen real people who have experienced homelessness • Christmas fundraising campaign highlights that homelessness can’t be […]
Expectedly, the football world talks about nothing but, well, men. Namely, the male players and coaches. This year in Qatar, three women are stepping into this male-dominated field. And with them, we’ve started a new era for women in sport. Stephanie Frappart, Yamashita Yoshimi, and Salima Mukansanga are the first-ever female referees to be appointed […]
Today St John Ambulance launches the next phase of its ‘Ask Me’ campaign with a story set to touch the hearts of millions and highlight the real-life impact St John makes across the country, this Christmas. Launching across major national radio stations and Spotify, this time the charity is focusing on sharing one cardiac arrest survival story, told through the experiences of the people whose lives St […]
FC Home & Deco, the Argentinian retailer, has launched The Passion Calculator, software based on an algorithm that posts discounts on social networks depending on what is happening during the country’s matches in the World Cup. In a blend of amusement and useful probabilities, the service works to calculate the odds of accidentally damaging a […]
Los Angeles may be home to Bird and Lime – the giants of e-scooter rental – but now it’s home to TAUR, a new brand challenging the status quo, launching today with a digital-first campaign produced with local talent by Untold Fable. For their first campaign Own Your City, TAUR has partnered with Untold Fable as a […]
Christmas is a time for connection with those we care most about. At the end of another year of uncertainty and difficult times for many, it has never been more important to check in on your loved ones. This new creative campaign has been built around this core human insight and shows the positive power […]
Independent agency Madwell is breaking its first work this month—after becoming AOR in a competitive pitch earlier this year—for Denon, the 100+-year-old audio brand. Following in the footsteps of extensive global brand research, “Crafted for the Sound-obsessed” reinforces Denon’s commitment to craftsmanship and sound mastery, speaking to the unique group of people who don’t just listen to sound—they […]
Wunderman Thompson UK has launched the next phase of their integrated Financial Abuse campaign entitled ‘Control’, featuring a hard-hitting TV ad and through-the-line activity, which highlights the struggles that those trapped in economically abusive relationships face and how the bank can help. Wunderman Thompson UK’s latest integrated campaign follows on from the out-of-home and social […]
So, we are talking about an advertising campaign for the largest developer in Ivano-Frankivsk, Ukraine — blago developer. The winners of Eurovision 2022, members of the Kalush Orchestra — Oleh Psiuk and KylymMan, became its partners and protagonists.The participation of the most discussed musical group of the year in the advertising campaign could not pass […]