Refreshed Asahi Beverages Philippines connected packaging delivers bigger and better wins

Refreshed Asahi Beverages Philippines connected packaging delivers bigger and better wins

Goodday, a cultured milk drink owned by Asahi Beverages Philippines and distributed by Universal Robina Corporation in the Philippines, has once again partnered with global leader in connected packaging, Appetite Creative to revisit and refresh its 2024 interactive connected packaging experience, now with over 22 million codes hidden under caps or labels. The Magical Japan […]

Bubble tea brand Gong cha crafts a GenAI-powered mini world to launch new drink

Bubble tea brand Gong cha crafts a GenAI-powered mini world to launch new drink

Gong cha invites bubble tea lovers into a vibrant, miniature universe to celebrate its first-to-market ‘mini’ tapioca pearls product Global bubble tea brand Gong cha unveils an imaginative new Gen AI campaign ‘Mini Pearl Adventures’ to launch its latest product innovation, Mini Pearls, created by VCCP’s AI creative agency faith and digital experience agency, Bernadette. The social-first campaign taps into the global […]

WE ALL UNDERSTAND COCA-COLA

WE ALL UNDERSTAND COCA-COLA

‘We All Understand Coca-Cola’ highlights its iconic bottle as a symbol of connection. The campaign features real stories of people who overcame language barriers to share a moment over a Coke. Each story is written in two languages—one flowing from left to right, the other from right to left—meeting in the middle to form the […]

TRUFF is Heating Up Your Morning Eggs… With Starbucks

TRUFF is Heating Up Your Morning Eggs… With Starbucks

San Diego-Based agency Raindrop crafted imaginative campaign to share the news Premium hot sauce brand TRUFF partnered with Starbucks to offer TRUFF Hot Sauce packets in two flavors – Original and Jalapeño Lime—as part of Starbucks Spring menu launch on March 7. Customers could get a free packet of TRUFF Hot Sauce with a qualifying purchase of any breakfast […]

Creative campaign focuses on the colleagues behind the counter

Creative campaign focuses on the colleagues behind the counter

Toolstation, one of the UK’s largest suppliers of tools, accessories and building supplies today launches its new ‘Next Stop, Toolstation’ brand campaign, featuring a series of new TV, radio and social media spots that put its colleagues and tradespeople at the heart of the campaign. Toolstation colleagues take centre stage in two 30-second videos, ‘Night’ […]

VCCP and Kwik Fit make motorists happier, safer drivers with tailored jokes on roadside ads

VCCP and Kwik Fit make motorists happier, safer drivers with tailored jokes on roadside ads

‘Road Happy’ by VCCP is an Ocean Outdoor digital creative competition winner Today, Kwik Fit launches its latest campaign created by its agency of record VCCP, ‘Road Happy’. The digital out of home campaign uses Ocean Outdoor’s vehicle react technology to anonymously scan cars as they are stuck in queues at traffic lights, serving drivers with a joke according to the make, […]

New BMB work ends the dairy dilemma for SMUG consumers

New BMB work ends the dairy dilemma for SMUG consumers

SMUG Dairy, the innovative hybrid dairy range from Kerry Consumer Foods, has launched a new campaign to show conscious dairy lovers that they don’t have to compromise on taste. While many of today’s consumers are looking to cut back on dairy for health and environmental reasons, their love for the taste of their favourite products […]

British Council appoints media agency JACK RYAN and launches first major English learning campaign in Vietnam

British Council appoints media agency JACK RYAN and launches first major English learning campaign in Vietnam

The British Council, the UK government’s international organisation for cultural relations and educational opportunities, has appointed UK-based agency JACK RYAN to work on promoting its English language courses in Asia. The first campaign launched this month in Vietnam, promoting The British Council’s English courses – with a huge takeover of major OOH and transport media […]

COCA-COLA® CELEBRATES THE POWER OF SHARED EXPERIENCES WITH ‘SHARE THE FEELS’

COCA-COLA® CELEBRATES THE POWER OF SHARED EXPERIENCES WITH ‘SHARE THE FEELS’

Today, Coca-Cola® builds on its legacy of personalised campaigns with the launch of ‘Share the Feels,’ the new dynamic OOH creative transforming name pairings into unexpected messages that capture the spark of connections between friends. Leveraging the groundbreaking success of ‘Share a Coke,’ and taking the personalised connection to a new level, ‘Share the Feels’ is designed […]

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