fifty-five expands sustainability offering with new carbon footprint reduction methodology

fifty-five expands sustainability offering with new carbon footprint reduction methodology

fifty-five, an international consulting firm specialising in data, is expanding its offering to include optimisation of brand websites and their measurement tools based on carbon footprint reduction and sustainability goals. The new methodology was developed as the outcome of a new study on the carbon footprint of brand websites, with a focus on their measurement tools, having […]

Cross-industry Team Led by IPG Mediabrands, SeenThis and PubMatic Creates Climate Action Marketplace

Cross-industry Team Led by IPG Mediabrands, SeenThis and PubMatic Creates Climate Action Marketplace

KINESSO to Lead Activation on Industry-first Green Media Marketplace IPG Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE: IPG) and SeenThis, the adaptive streaming company, have announced a milestone agreement to create a Climate Action Marketplace (CAM), the industry’s first green advertising marketplace. CAM leverages the adaptive streaming technology from SeenThis along […]