How Shoe Zone took its offline business online seamlessly during Covid-19

Bricks and mortar footwear retailer Shoe Zone makes a seamless transition to a purely online business during the Covid-19 pandemic, resulting in engagement rates of 74% thanks to partnership with parcelLab

How Shoe Zone took its offline business online seamlessly during Covid-19

Coronavirus has changed the way UK consumers shop – perhaps forever. When it was announced that all non-essential retail stores must close from March 23rd, the UK’s bricks and mortar retail spend disappeared overnight. Many retailers who traditionally relied heavily on their high street stores for revenue had no choice but to instantly try to […]

Branding: The importance of company image

Branding: The importance of company image

Branding is more than an emblem, colour or typeface, it is a representation of a business, what it stands for and the way in which a customer perceives a company. Even for some of the most iconic British brands, a logo refresh every so often is important. Your branding must evolve as your company progresses […]