Healthcare provider Benenden Health and MediaCom North have launched an exclusive creative partnership with Channel 4.
Benenden’s Time For A Check-in campaign encourages the nation to talk more openly about their health. It will feature Channel 4 talent including AJ Odudu, Davina McCall, Roman Kemp, Judi Love, Alex Brooker and Rylan Clarke who will star in a 10-month, multiplatform creative campaign which launched this week with a TV ad during the […]
Clairol, the expert at-home hair colour brand, has today announced a partnership with Channel 4’s hit show First Dates, celebrating the importance of finding your perfect match, whether it’s for dating or hair colour. Find Your Perfect Match will feature the well-known First Dates talent, Cici Coleman and Daniella Kalita, discussing how they have found […]
Channel 4 today announces Colgate Max White Ultra as the new exclusive sponsor of Married at First Sight UK across linear, digital, and social, marking the biggest and most integrated sponsorship deal of the show to date. The sponsorship will spotlight Colgate’s Max White Ultra range during this year’s highly anticipated series on E4 and […]
- Mediahub UK leads on Little Moons first TV partnership with co-branded spot featuring Derry Girl’s star, Saoirse-Monica Jackson
- The partnership launches against Celebrity Gogglebox on the 1st July
- The perfect partnership based on the alignment of Channel 4 & Little Moons brand voices – ‘All together different’ & ‘Ice cream from another world’ to create brand impact around Channel 4 hottest summer programming
LITTLE MOONS PARTNER WITH CHANNEL 4
FOR A SUMMER OF
OTHERWORLDY ENTERTAINMENT
• The campaign highlights the lack of British Asian representation in professional football and celebrates the grassroots football team: the Midnight Ramadan League
• The TV ad, created in partnership with adam&eveDDB, features Premier League star and newly signed EA SPORTS FIFA Ambassador, Hamza Choudhury, championing the game-changing impact of role models on future generations
• Research shows only 0.25% of the UK’s 4,000 professional footballers are British Asians
Channel 4’s £1m Diversity in Advertising Award-winner EA SPORTS launches new FIFA 21 TV campaign tonight
Three today announces that it is the new sponsor of the highly successful Channel 4 series, Gogglebox after a competitive pitch process. The two-year, multi-million-pound partnership will see the mobile network sponsor new series of both Gogglebox and Celebrity Gogglebox as well as all repeats. The brand’s sponsorship will also be visible across all Gogglebox […]
TENA Women challenges social stigma and taboo around incontinence head-on, encouraging viewers to speak more openly and honestly around the subject
TENA Women has set out to challenge the perception of and the social stigma surrounding incontinence in its latest campaign, in an exclusive new partnership with Channel 4, brokered by Zenith. Driven by Zenith and 4Sales, the campaign aims to empower women of all ages to be more open and honest with themselves and others about […]
