TV is an untapped media channel for mobile brands, according to TSW

By on    Advertising, Latest, Marketing, Mobile  

TV is an untapped media channel for mobile brands, according to TSW

The trends study created by independent media agency The Specialist Works (TSW) in conjunction with Pocket Gamer Biz, highlights that most mobile brands aren’t fully utilising offline channels such as TV, Radio, OOH and print. The study of 250 mobile industry professionals shows that marketers are sceptical about using traditional media but would be open […]

Zee channels are now available to UK homes via Sky’s Original bundle

By on    Latest, Marketing  

Zee channels are now available to UK homes via Sky’s Original bundle

Zee TV has become a staple part of British Asian TV watching habits. It heralded a sea change in consumers being able to engage with the South Asian diaspora, making it the most popular entertainment South Asian entertainment channel with over 100,000 subscribers. Since its launch in 1995, Zee TV’s popularity has grown that now […]