Expanded platform challenges misconceptions about the role wishes can play in the treatment journeys of children facing critical illness Today, Make-A-Wish® Canada unveils the latest chapter of Wishes Are Medicine, the organization’s platform launched in 2025 to challenge misconceptions about its work: that wishes are simply nice-to-haves, when instead they are an essential part of […]
How do you make an awareness film about a condition that never looks the same twice? That’s the question at the heart of FightTheStroke‘s new campaign, and instead of answering it, Italian agency DUDE Milano has made the struggle the crux of the story. FightTheStroke is an Italian foundation that supports families of young stroke survivors […]
Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing. Now, the boxing not-for-profit Behind The Gloves and creative agency Brothers & Sisters are launching a new campaign that aims to define boxing’s mythical ‘7th punch’ – the punch no one sees coming. This […]
A collaboration with Groove Armada’s Andy Cato, the single and regenerative beer aims to turn up the volume on soil degradation. The charity cover of ‘Wildthing’ by The Farmer’s Choir unveils Hawkstone’s latest regenerative lager—raising vital funds for farming charities while rallying support for British soil health. T&P has today unveiled its latest campaign for […]
British Heart Foundation (BHF) have launched “Three Minutes to Kill”, new work which reimagines football’s controversial three-minute hydration breaks into a vital fundraising and awareness platform. Launched ahead of England’s quarter final face off against Norway on Saturday, the campaign is built around a simple insight: while football fans have been describing the new hydration breaks as […]
Dog rehoming and rescue charity, Dogs Trust, has today launched a refreshed brand identity. As the UK’s only national charity dedicated solely to the welfare of dogs, the refresh aims to grow its community, representing and uniting all dog lovers. Designed in partnership with London-based creative brand agency The Clearing, the update builds on a 2020 rebrand […]
Creative studio POD LDN is supporting CancerBae CIC with a pro bono project to help build hype for its annual CancerBae Classic youth basketball tournament in August. Using footage from previous CancerBae Classics, the team at POD created an energetic, upbeat teaser film which captures all the excitement, professionalism and community spirit of the event, […]
The not-for-profit dance charity partnered with global brand and design agency Conran Design Group to create a fresh brand identity inspired by the flow and dynamism of dance. Global dance charity Dance Can Do today unveils a powerful visual identity from global brand and design agency, Conran Design Group. The charity, which believes in the power of dance […]
Animal welfare charity SPANA has rebranded as Working Animals International, a name that more clearly reflects its global mission to support working animals and the communities that depend on them. Since 1923, the charity has been dedicated to improving the lives of working animals, beginning in North Africa and later expanding to the Middle East, […]
Macmillan Cancer Support is shining a light on the realities of cancer care with a new national campaign created with AMV BBDO. The charity aims to deepen understanding of how experiences of cancer can be unfairly affected by where a person lives, their income, background, or how they communicate. The launch marks the start of […]