In this new film for its flagship model DS 4, DS Automobiles reveals a new dimension of the French art of travel: the absolute comfort. A multisensory comfort that combines DS’ legendary suspension, noble materials, refined and magnetic style, exceptional acoustics, and cutting-edge onboard technology, including DS Night Vision and now, as a world exclusive, […]
The ad tech platform enables brands to test and learn; optimising creative effectiveness at speed and at scale Automated Creative, the creative effectiveness platform, has rolled out a set of major new features and planning tools in the latest evolution of its technology. This in-platform build allows brands to deploy scaled creative effectiveness tests into […]
What happened when fifty-five tried replacing their consultants with ChatGPT In a study of 42 FAQs about GA4, ChatGPT provided only 12 correct responses One in five (19%) responses provided misleading answers fifty-five found that ChatGPT is no match for marketing experts – yet! Since exploding onto the scene in November 2022, ChatGPT has been one of the most hotly debated new tech trends, predicted to change the world of […]