 A UK-wide television advertising campaign has been launched today by children’s charity NSPCC highlighting how one in five children in the UK have experienced abuse and neglect. The campaign ‘Everyday’ showcases the wide-variety of services the charity provides to hundreds of children every day to support their recovery from abuse; and to help prevent […]
Internet giants Google, Facebook and Twitter have teamed up with the Internet Watch Foundation, an anti-child abuse charity, to pull indecent images from the web which have been identified by unique ‘hash’ codes. Not to be confused with a hashtag these codes are actually a photo-tagging system used to identify lists of inappropriate images for […]
Here’s a brilliant Ad Shell idea designed to raise awareness for Child Abuse, but also to communicate directly to the child (complete with phone number to call), without the parents or potential aggressors even knowing. Taking the average height for adults and children under 10, they created two different messages based off the viewers height/perspective, […]