Unicef UK launches winter appeal campaign from The Community

Unicef UK launches winter appeal campaign from The Community

Unicef UK, the world’s largest children’s charity, has launched their first work with newly appointed creative agency The Community. The campaign called “War on disease” outlines Unicef’s ongoing mission to eradicate global disease via vaccines. The film is set to Sign of the Times by Harry Styles (who gave the charity permission to use the song free of charge) […]

“Keeping Families Together” by Leo Burnett London highlights the work of McDonald’s children’s charity

“Keeping Families Together” by Leo Burnett London highlights the work of McDonald’s children’s charity

Leo Burnett London and McDonald’s have released a new film which highlights the work of the Ronald McDonald House Charities UK. Ronald McDonald House Charities UK has provided free ‘home away from home’ accommodation to families with children undergoing hospital treatment. The Houses allow families to be by their child’s bedside in a matter of […]

easyJet and Harper Collins team to deliver flying libraries initiative for 20 million passengers this summer

easyJet and Harper Collins team to deliver flying libraries initiative for 20 million passengers this summer

Over half of British children (59%) would choose being read a story by their parents over an extra 30-minutes screen time, according to a new study into family reading habits released on July 10. The research was commissioned by the UK’s largest airline easyJet to mark the launch of a European-wide initiative to make it easy for […]

Mastercard holds a meeting between children in cancer treatment and the Brazilian football team

Mastercard holds a meeting between children in cancer treatment and the Brazilian football team

During the friendly football match between Brazil and Honduras, in the city of Porto Alegre, Mastercard, in partnership with Hospital de Amor, the largest philanthropic oncology institution in Brazil, fulfilled the dream of children in cancer treatment in an unprecedented action in Brazil. Mastercard, an official sponsor of Brazil’s football teams, used the telepresence technology […]

Plan International UK and WPNC ask children to help film fundraising ad in charity TV first

Plan International UK and WPNC ask children to help film fundraising ad in charity TV first

Children who are sponsored by donors with children’s charity Plan International UK are the stars of a new, uplifting integrated campaign which they helped fundraising agency WPN Chameleon (WPNC) to create. Following a four-way pitch, WPNC was appointed to help Plan International UK – which focuses on children’s rights – develop a new campaign, featuring […]

Dougray Scott visits St Paul’s Cathedral as 800 schoolbags line steps to mark child deaths

Dougray Scott visits St Paul’s Cathedral as 800 schoolbags line steps to mark child deaths

WaterAid placed 800 children’s schoolbags on the famous steps of St Paul’s Cathedral today as a stark reminder of the number of young children’s lives lost every single day due to dirty water and poor sanitation.  Each of the Cathedral’s 24 entrance steps represented one hour – and the 33 children younger than five who die every hour – a whole class that never even made it to school, all for the lack […]

New campaign for Childhood Trust documents the living conditions of London’s most disadvantaged kids

New campaign for Childhood Trust documents the living conditions of London’s most disadvantaged kids

The damaging consequences for children arising from the shortage of social housing in London are laid bare in Bedrooms of London, a new photo-documentary campaign launching at London’s Foundling Museum created by award-winning social change communications agency GOOD Agency for London’s child poverty charity, The Childhood Trust. The exhibition presents a new body of work […]

Stagecoach repositions offering with quirky Doodles campaign

Stagecoach repositions offering with quirky Doodles campaign

Stagecoach, the Performing Arts school for children aged 4-18 years, has launched its new Doodles campaign: a quirky, light-hearted drive that repositions the brand and highlights its benefits for children beyond the stage. With leaflets, posters, online banners and social advertising all delivered by launch marketing agency Five by Five, Doodles’ creative has a serious […]

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