Serviceplan Greater China win Tmall and VIVO business

Serviceplan Greater China win Tmall and VIVO business

Serviceplan China have won Tmall and VIVO business with pitch teams led by Chief Creative Officer Chongkin, and Managing Directors Marcus Ma and Bernard Wong. VIVO is one of China’s mobile phone giants and their products have launched globally. VIVO have a good market share in Southern Asia and Russia. Serviceplan Greater China have won the new […]

Bally targets Chinese and Russian travellers with hyper targeted “travel corridor” ad campaign

Bally targets Chinese and Russian travellers with hyper targeted “travel corridor” ad campaign

Bally, the Swiss luxury brand established in 1851, has this week launched a hyper targeted advertising campaign to promote its latest collections to Chinese and Russian travellers as they travel to London. Devised by PSI and Zenith, the campaign creates a global “travel corridor” in partnership with BA Media that will reach travellers at multiple […]

TOMORROW bolsters creative leadership with Mihai Gongu hire

TOMORROW bolsters creative leadership with Mihai Gongu hire

Mihai Gongu, former Creative Director at Jung von Matt in Berlin, joined starting September 15th the Shanghai-based creative boutique agency TOMORROW as Executive Creative Director. In his role at JvM, Mihai has coordinated creative output on BMW, MINI, Thomas Cook Airlines and Sixt accounts. Prior to this, he held ECD roles in BBDO and GMP, […]

FirmDecisions appoints Amplifi’s Jocelyn Wang to launch new China office

FirmDecisions appoints Amplifi’s Jocelyn Wang to launch new China office

Independent global marketing contract compliance specialist, FirmDecisions has announced the launch of its new China office and the appointment of Amplifi China’s Jocelyn Wang as Managing Director. Wang will oversee the development and growth of FirmDecisions’ China office, based in Shanghai and will play an integral part in building its national new business portfolio. Reporting […]

Design Bridge Shanghai Create Disruptive Design for Starbucks Mooncakes

Design Bridge Shanghai Create Disruptive Design for Starbucks Mooncakes

Design Bridge Shanghai has created a bold new graphic identity and packaging for Starbucks Mooncakes to build emotional connections with younger consumers across China. The new packaging uses a striking colour palette to disrupt traditional design codes while remaining culturally relevant, achieving crucial standout in the market during the Mid-Autumn festival, one of the most important Chinese festivals of the […]

Sunshine secures strategic investment to fuel growth in US and China

Sunshine secures strategic investment to fuel growth in US and China

Sunshine, the brand and entertainment consultancy and production studio, has secured investment from entrepreneurs Mike Dolan and Adam Zhu and the Chinese brand consultancy, Shunya. The London and Los Angeles based company works with luxury, fashion and lifestyle brands looking to extend beyond traditional marketing into entertainment, in addition to partnering with rights holders looking […]

Rinascente Launches Its WeChat On Demand Service

Rinascente Launches Its WeChat On Demand Service

Following the success of On Demand – the instant messaging service used to search for the products requested by customers in the Milan flagship store and have them delivered anywhere they want – Rinascente presents WeChat On Demand. The aim is to extend the company’s personal concierge service, which was launched almost a year ago […]

BETC launches Marie Dalgar’s new campaign in China

BETC launches Marie Dalgar’s new campaign in China

Marie Dalgar is a creative make up brand, celebrating this year its 10 years birthday. In 10 years, Marie Dalgar became the leading Chinese make up brand in China, constantly innovating, the 1st Chinese make-up brand to be sold in Sephora, and now expanding to South East Asia. Its ambition is to become in the […]

China on course to overtake USA as world’s leading source of foreign trademark applications by 2020

China on course to overtake USA as world’s leading source of foreign trademark applications by 2020

China is on course to overtake the USA as the world’s leading source of foreign trademark applications by 2020 according to new research released by CompuMark, the industry leader in trademark research and protection solutions. Trademark-filing trends are a powerful indicator of economic activity. In the past two years alone, the number of Chinese trademark […]