The North Face Launches “Face The North Face (直面北面)” Campaign with FRED & FARID Shanghai to Embrace the Winter Season The iconic outdoor brand, The North Face, has unveiled its latest campaign, “Face The North Face (直面北面)”, crafted in collaboration with FRED & FARID Shanghai. This initiative transcends conventional brand outreach, targeting not only the […]
Cinematic new spot for Nike Winter Clothes Collection celebrates innovation in warmth from Wieden+Kennedy and HAMLET Today, Nike in China launched a new awareness campaign to highlight the “More Than Warmth” benefits of their winter jackets. Created by Wieden+Kennedy Shanghai and directed by Henry Scholfield through international production studio HAMLET, the 60” cinematic spot is […]
BMW China x Interone: 17 years & more to come
The BMW Group China has once again selected Interone China to manage its Digital Creative Business. Following an impressive 17-year relationship the two recently decided to renew their vows. The BMW Group China selected Interone China to continue as their digital creative agency after a competitive round of pitching against five other agencies. Under the new contract, Interone will handle all digital marketing campaigns and digital […]
Management consultancy Ebiquity plc announces the appointment of Stewart Li to the role of Managing Director of China to support recent growth and increasing demands of their clients in the region. Stewart brings over 30 years of experience in Media Management, MarTech/AdTech and has a proven track record in delivering P&L, innovating business strategy, and developing new businesses. Stewart has developed practical SaaS knowledge of DMP/CDP, precision and programmatic solutions at Dentsu Digital and DeepZero iPinyou. He is resourceful and well-connected in […]
Film brings traditions of the past to life
Airbnb has launched a master film to help us all reconnect with the traditions of the past, the traditions we’re in danger of losing as the generations pass. Entitled “Lost & Found” the film is launching on social media. It is to support Airbnb bringing 40 Intangible Cultural Heritage (ICH) experiences to Beijing, Chengdu, Guangzhou […]
Demand for mass audiences continues to rise, but supply is falling as consumers turn to non- commercial media Media inflation has exceeded adspend growth throughout the decade US-China trade war will offset the gains from sport and elections in 2020 In 2022 the UK will become the first market in the world where 70% of adspend is digital
Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]
Anshan Tianxing Investment Development Co. will soon open their first Oriental Times Plaza Commercial Complex in the City of Anshan in Eastern China. JHP was commissioned to design the entire experience including the Retail Vision, Architecture, Interior design, Planning and Visual Merchandising strategy. The thirty two floors of Oriental Times Plaza will include a luxury […]
Oppo has appointed Mother Shanghai to launch its latest handset, Reno2, initially targeting China. OPPO is the top smartphone brand in China in 2019 and was ranked No. 5 worldwide, in market share. The Reno2 campaign plays on the creative possibilities of the Reno2, with a series of 10 distinct animated films. The playful set of […]
adidas and Hypebeast unveil a slick new campaign to promote the new adidas originals OZWEEGO for the Chinese market. The commercial features a star-studded cast of C-pop idol Jackson Yee, Japanese influencer Lala Takahashi, and rapper-producer Dough-Boy. Hypebeast enlisted boutique design and VFX studio Fin Design + Effects to craft the mind-bending VFX for the […]
999 Cold Remedy is the top selling cold and flu medicine in China. Its classic “999” green and white box is one of the essential items in every Chinese household. The brand’s look and feel had remained the same since it was first launched in 1991. 999 wanted to rejuvenate its brand image and to attract […]