By Callum McCahon, Strategy Director, Born Social.
“Leading with a social media campaign at Christmas? Previously, this idea would have gone down about as well as telling a room full of children that Santa isn’t real.” Ah, it’s Christmas campaign season again; the highlight of the marketing year. We knew they were going to look different this year, how could they not? […]
By Shazia Ginai, UK CEO, Neuro-Insight
Every year, British people turn their attention to the TV screens in anticipation of the first Christmas advert to drop as a signal that the festive season is upon us. This year, despite the pandemic restrictions and constraints when it comes to filming, marks another season filled with emotional and creative Christmas adverts. Our research […]
This year’s Christmas Campaign from Boots UK focuses on how hard it can be to find the right gift for the very different people in your life – and how a trip to a Boots ‘Bootique’ is the answer. Christmas research conducted for Boots says that this year people want to give fewer, better gifts and […]
Leading home furnishing retailer IKEA has launched its first ever Christmas campaign for the UK and Ireland today, encouraging people to defy ‘home shame’ and open up their homes to guests this festive season. The campaign kicks off with an advert featuring a couple who become racked with ‘home shame’ when they’re faced with impending […]
Supermarket Aldi is thrilled to announce that Kevin the Carrot is back! The nation’s favourite carrot will be returning to screens on Thursday 7th November at 5.30pm on ITV. The 70-second film follows on from Aldi’s Christmas teaser which aired last Friday (1st), in which Kevin finds himself in hot water with an angry gang of […]
Amazon has launched a heart-warming new multi-channel brand campaign which sees the return of its iconic singing boxes, embracing a touch of festive magic to deliver smiles as well as gifts this Christmas. Amazon’s hotly anticipated Christmas campaign will be launching with a hero 90 second TV advert airing on 4thNovember during Coronation Street, and […]
Very.co.uk, the online retailer owned by Shop Direct, is launching its 2019 Christmas brand campaign on 1st November, with a new TV commercial that enourages customers to “Get more out of giving” this Christmas. Created by St. Luke’s, the campaign features TV, digital, print, OOH and social media activity, including the 40-second ‘Pass The Parcel’ brand […]