Customer agency LIDA, part of the M&C Saatchi Group, has created a range of Christmas cards celebrating milestones that share their anniversary with Christmas Day. As each of the events happened on the 25th December, from the crowning of William the Conqueror (1066) to the first sighting of Halley’s Comet (1682), their anniversary often slips by […]
Iris Amsterdam has taken the agency Christmas card format back to its roots by creating real cards for sale this festive season. Colin Lamberton, executive creative director, Iris Amsterdam says: “It’s that time of year when ad agencies try to outdo each other with wacky stunts, expensive digital builds and quirky products. We’ve been just […]
Unlimited Group, the home of experts in the impact of art and science, have forgone the usual client Christmas cards and instead explored today’s attitudes to unsolicited direct marketing through its #giftofahello project – a recreation of a 1970s social experiment by sociologists Phillip Kunz and Michael Woolcott. The original behavioural test involved sending 578 […]