AN AD IS FOR LIFE NOT JUST FOR CHRISTMAS: NEW EVIDENCE CHRISTMAS ADS DON’T WEAR OUT

AN AD IS FOR LIFE NOT JUST FOR CHRISTMAS: NEW EVIDENCE CHRISTMAS ADS DON’T WEAR OUT

Reused ads, or those using recurring elements, are scoring extremely well Repeating existing ads and reusing existing characters at Christmas is a highly effective strategy, according to new evidence from System1, who test every Christmas ad every year on their Test Your Ad platform. That tallies with existing studies into “Wear-Out” from System1, which show […]

TESCO HELPS THE NATION ‘BECOME MORE CHRISTMAS’ WITH FESTIVE TV AD FROM BBH.

TESCO HELPS THE NATION ‘BECOME MORE CHRISTMAS’ WITH FESTIVE TV AD FROM BBH.

Premiering on Sunday 19th November, the Tesco 2023 Christmas ad is packed full of festive joy as it helps the nation ‘Become More Christmas’, in hilarious and heart-warming spot from BBH Featuring a family that’s getting into the Christmas spirit ahead of the big day, some more enthusiastically than others, the Tesco Christmas ad is here […]

Aldi opens Bottomless Pigs in Blankets Restaurant in Supermarket First

Aldi opens Bottomless Pigs in Blankets Restaurant in Supermarket First

To make sure that Aldi had the news agenda all wrapped up for Christmas, the Clarion team set-about ideating and developing the nation’s first bottomless Pigs in Blankets Restaurant – the ultimate experience for pig in blanket enthusiasts. Located in North London’s Camden Passage (N1), the exclusive restaurant will allow fans to Press for PIBs and indulge in a six-course menu of Aldi’s biggest pigs in blankets range to date. Better yet, the menu […]

Unilever and notjust clothing fuse fashion with flavour in new collection

Unilever and notjust clothing fuse fashion with flavour in new collection

Christmas Jumper pioneers and social enterprise notjust clothing has teamed up with Unilever to bring out a range of tasty festive knits for three of Britain’s most beloved grocery brands – Marmite, Pot Noodle and Colman’s Mustard. The new officially licensed winter range, designed and sustainably knitted in the UK, is now available on the […]

DLMDD BRINGS BEATLES MAGIC TO AMAZON’S HOLIDAY CAMPAIGN

DLMDD BRINGS BEATLES MAGIC TO AMAZON’S HOLIDAY CAMPAIGN

DLMDD, the creative sound branding agency, has worked with Amazon to produce a heart-warming cover version of The Beatles track “In My Life” for the retailer’s holiday campaign. Launching today, the campaign film, titled Joyride, features an emotive, orchestral arrangement of one of John Lennon’s most personal songs “In My Life”. The arrangement was created […]

Amazon’s Holiday Ad Featuring a Cover of The Beatles’ “In My Life” Is a Love Letter to Deep Friendships and the Joyful Memories we Share

Amazon’s Holiday Ad Featuring a Cover of The Beatles’ “In My Life” Is a Love Letter to Deep Friendships and the Joyful Memories we Share

The advert tells the story of three life-long friends reviving the joy of their youth atop a snowy hill, proving that joyful moments are made even more special when they’re shared This film kicks off Amazon’s integrated “Joy is shared” festive brand campaign and will run across Broadcast TV, Video On Demand, Online Video and […]

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