Gartner Says CMOs Should Take Four Immediate Actions to Prepare for Coronavirus-Related Issues

Marketing Leaders Must Develop Contingency Plans to Address Changing Customer Needs and Disruptions to the Workplace, Events and Tactics

Gartner Says CMOs Should Take Four Immediate Actions to Prepare for Coronavirus-Related Issues

Chief marketing officers (CMOs) and marketing leaders face an uncertain and rapidly evolving situation as a result of the coronavirus, and they must take an aggressively proactive approach to preparing their organization for disruption, according to Gartner, Inc. “CMOs who wait for shifts in customer perceptions and needs, interruptions to supply chains and operations, or […]

New DocuSign CMO

New DocuSign CMO

DocuSign announced Rob Giglio as the company’s new chief marketing officer (CMO). Rob was previously with Adobe, where he helped architect the growth strategy for Adobe’s self-service cloud business and oversaw significant international expansion. As CMO, Rob will own all demand generation, self-service sales, digital, creative, and brand functions for DocuSign. Source: DocuSign

The retail CMO’s seasonal trends checklist

By Michael Poyser, Chief Analytics Officer of Ecrebo

The retail CMO’s seasonal trends checklist

Life can be tough for a chief marketing officer working in retail. As well as delivering the best customer experience across multiple channels, the pressure is on to improve the ROI from marketing campaigns and deliver personalisation in a world where consumers increasingly expect it. CMOs need to ensure that they communicate with customers at the […]

Gartner Says U.K. Marketing Budgets Have Fallen to Their Lowest Level in More Than Five Years

Gartner CMO Spend Survey 2019-2020 Reveals U.K. Marketing Budgets Have Dropped Below 11% of Company Revenue Amid Brexit Uncertainty

Gartner Says U.K. Marketing Budgets Have Fallen to Their Lowest Level in More Than Five Years

Marketing budgets in the U.K. have shifted downwards, dropping from 11.4% of overall company revenue in 2018 to 9.3% in 2019, according to a survey of chief marketing officers (CMOs) by Gartner, Inc. Findings fromGartner’s CMO Spend Survey 2019-2020 report reveal a drop of more than two percentage points year over year, placing U.K. marketing budget […]

Angela Zepeda joins Hyundai Motor America as Chief Marketing Officer

Angela Zepeda joins Hyundai Motor America as Chief Marketing Officer

Hyundai Motor America has named Angela Zepeda, the senior vice president and managing director at its agency of record INNOCEAN USA, as its new chief marketing officer. Angela will be responsible for all of Hyundai’s marketing and advertising activities in the U.S., including the strategic direction, brand development, national and regional advertising, experiential marketing, digital […]

Deputy hires new CMO, expands International team to Silicon Valley

Deputy hires new CMO, expands International team to Silicon Valley

Deputy, the award-winning workforce management software platform, announced the hiring of Jennifer Shambroom as its new Chief Marketing Officer, expanding its global team to San Francisco. With a long-standing track record leading high performance marketing teams, Shambroom brings a wealth of experience to Deputy on the heels of its $81 million Series B investment round. […]

MarComm’s Magnificence – 2018’s Magnificent Chief Marketing Officers

MarComm’s Magnificence – 2018’s Magnificent Chief Marketing Officers

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising and Communications industries. In this magnificence list, we are spotlighting those individuals who provide the business to the creative industry, while protecting their brand’s image and interests. We look at the Chief Marketing Officers (CMO’s). So without further ado, here […]

Unlimited Group Appoints Sarah Shilling As Chief Marketing Officer

Unlimited Group Appoints Sarah Shilling  As Chief Marketing Officer

Unlimited Group has announced the appointment of Sarah Shilling as its new Group Chief Marketing Officer. Previously Managing Partner, Brand at Unlimited Group, Sarah joins the Senior leadership team as Unlimited Group embarks on a new growth trajectory. Sarah has over 20 years’ PR and brand marketing experience and this appointment proves the critical importance […]

OLIVER appoints new global chief marketing officer, Lisa Bonney

OLIVER appoints new global chief marketing officer, Lisa Bonney

In-house specialist OLIVER, part of Inside Ideas Group, has appointed Lisa Bonney as its global chief marketing officer. Bonney’s remit is to develop and execute strategies that further cement OLIVER as the go-to in-house practitioner, while also supporting further international and organic growth. Her duties also include strengthening OLIVER’s brand and marketing offering. She will […]

Dining Club Group name Anwar Sultan as its first Chief Marketing Officer

Dining Club Group name Anwar Sultan as its first Chief Marketing Officer

The Dining Club Group, the largest dining club in the world comprising of tastecard, Gourmet Society and hi-life, has named Anwar Sultan its first Chief Marketing Officer effective immediately. Continued marketing efforts have seen sustained commercial growth of the Dining Club Group across the UK & Ireland and Sultan’s appointment marks the commitment to further […]