Luxury retail hit hardest post-pandemic

New research from RAPP and Code uncovers the winners and losers in retail and what retailers can do to mitigate damage as we face a post-pandemic world

Luxury retail hit hardest post-pandemic

New research from RAPP and Code (part of Omnicom Precision Marketing Group), reveals luxury retail as the sector set to be hit hardest by the COVID-19 pandemic with almost a third (30%) of consumers saying they will spend less on luxury in the future.   Surveying 1,000 UK consumers on their shopping behaviour and desires in […]

Cheil Worldwide’s Life Saving TV for KT rolls out across South Korea

Cheil Worldwide’s Life Saving TV for KT rolls out across South Korea

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/05/LifeSavingTV.mp4[/KGVID] KT’s Life Saving TV, the life-saving service for the elderly, is now being rolled out across South Korean homes. The KT Life Saving TV, created by Cheil Worldwide for South Korean telecoms operator KT and first piloted in South Korea in 2015, takes care of the elderly without causing any disruption to […]

Volkswagen Smileage: Socialising Road Trips App

Google is rolling out its Art, Copy & Code campaign this summer. For those who don’t know what it is:  Art, Copy & Code campaign is a series of projects to show how creativity and technology can work together, and Google will be partnering with the likes of Volkswagen, Burberry and adidas and their agencies. There […]

Nestlé Announce New Digital Labelling Scheme

Nestlé Announce New Digital Labelling Scheme

Consumers in the United Kingdom will be the first to benefit from a new global initiative by Nestlé to give people instant access to information about the nutritional profile and environmental and social impacts of its products. Anyone who buys a multi-pack of two-finger Kit Kat chocolate bars in the UK and Ireland will be […]