VMLY&R India and Colgate-Palmolive launch free teledentistry service to connect people across India with dentists during the pandemic

VMLY&R India and Colgate-Palmolive launch free teledentistry service to connect people across India with dentists during the pandemic

With access to dental services inconvenienced due to movement restrictions resulting from the COVID-19 pandemic, Colgate-Palmolive & global brand experience agency, VMLY&R India have launched Colgate – Dentists for Me, a new teledentistry service that connects people in India to dentists across the country, free-of-charge. Launched during India’s countrywide lockdown, the service takes forward Colgate’s mission of […]

VMLY&R INDIA appointed digital AOR for COLGATE-PALMOLIVE

VMLY&R INDIA appointed digital AOR for COLGATE-PALMOLIVE

After a closely contested multi-agency pitch, WPP’s VMLY&R India has been appointed the Agency-on-Record (AOR) for Colgate-Palmolive’s digital communication business. The agency’s scope will encompass digital campaign planning, creative thinking, social listening and establishing Colgate-Palmolive’s leadership position in the categories of Oral Care and Personal Hygiene in India, across all digital platforms. The new win will […]

Colgate® Launches Smile For Good Toothpaste With a New Level Of Ingredient Transparency And a First-Of-Its Kind Recyclable Tube

Colgate® Launches Smile For Good Toothpaste With a New Level Of Ingredient Transparency And a First-Of-Its Kind Recyclable Tube

This industry-first new toothpaste lists and explains each ingredient and its purpose on the front of the pack Packaged in the first tube recognised as recyclable by RecyClass Colgate-Palmolive is sharing its tube technology with competitors to help ensure that all toothpaste tubes meet third-party recycling requirements Colgate has launched a ground-breaking new toothpaste called […]

Start 2014 with a Cleaner Social Life

Start 2014 with a Cleaner Social Life

Each day, millions of users are bombarded with social noise and clutter as a result of their past ‘likes’. VML & GPY&R teamed up with Colgate’s hero surface cleaning brand, Ajax, to create an easy solution for people to clean their social networking feeds. Called Ajax Social Wipes, it’s a new online tool that lets […]