July 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]
With access to dental services inconvenienced due to movement restrictions resulting from the COVID-19 pandemic, Colgate-Palmolive & global brand experience agency, VMLY&R India have launched Colgate – Dentists for Me, a new teledentistry service that connects people in India to dentists across the country, free-of-charge. Launched during India’s countrywide lockdown, the service takes forward Colgate’s mission of […]
After a closely contested multi-agency pitch, WPP’s VMLY&R India has been appointed the Agency-on-Record (AOR) for Colgate-Palmolive’s digital communication business. The agency’s scope will encompass digital campaign planning, creative thinking, social listening and establishing Colgate-Palmolive’s leadership position in the categories of Oral Care and Personal Hygiene in India, across all digital platforms. The new win will […]
This industry-first new toothpaste lists and explains each ingredient and its purpose on the front of the pack Packaged in the first tube recognised as recyclable by RecyClass Colgate-Palmolive is sharing its tube technology with competitors to help ensure that all toothpaste tubes meet third-party recycling requirements Colgate has launched a ground-breaking new toothpaste called […]
http://vimeo.com/83818275 Each day, millions of users are bombarded with social noise and clutter as a result of their past ‘likes’. VML & GPY&R teamed up with Colgate’s hero surface cleaning brand, Ajax, to create an easy solution for people to clean their social networking feeds. Called Ajax Social Wipes, it’s a new online tool that […]