After a closely contested multi-agency pitch, WPP’s VMLY&R India has been appointed the Agency-on-Record (AOR) for Colgate-Palmolive’s digital communication business. The agency’s scope will encompass digital campaign planning, creative thinking, social listening and establishing Colgate-Palmolive’s leadership position in the categories of Oral Care and Personal Hygiene in India, across all digital platforms.
The new win will be led by VMLY&R’s Mumbai office and will focus on equity creation and the entire portfolio of sub-brands of Colgate-Palmolive in India. VMLY&R will be responsible for creating digital communication across a range of legacy and market leader brands; and will partner with Colgate-Palmolive as it ventures exciting new areas which will involve innovations, commerce and data-driven marketing.
Colgate-Palmolive is a brand with tremendous equity in India, and VMLY&R will be focused on making the brand thrive in its connected consumer ecosystem. In contemporising its appeal amongst emerging consumer segments and through ever-emerging touchpoints. Helping the brand become more conversational and in the moment. VMLY&R’s positioning of itself as a Brand Experience Agency will see it manifest these connected experiences with the help of real-time data and a layer of intuitive live creativity.
Arvind Chintamani, Vice President – Marketing, Colgate-Palmolive quoted on this partnership, “We are very excited to have VMLY&R on board as our digital communications partner. Aside from the vast global expertise across various strategic, creative, digital dimensions, Anil and his team represent some of the best multi-functional talent and are perfectly suited to these times of unprecedented change.”
Anil Nair, Chief Executive Officer, VMLY&R India quoted on this win, “Colgate-Palmolive is a dream mandate for any agency. This promises to be an exciting journey because of the impact our work can demonstrate on a brand that touches over half a billion Indians every day. Our vision is to take this brand love and translate it on new-age digital platforms, and create meaningful content and experiences for consumers.”