Suntory-owned drinks brand Lucozade has launched its latest Lucozade Sport drink, Ice Kick, in collaboration with football icon Jude Bellingham. The launch campaign has been led by Lucozade’s UK social media agency We Are Social Sport, the sports division of socially-led creative agency We Are Social. View this post on Instagram A post shared by […]
Today, the leading premium global digital out of home (DOOH) supply-side platform, VIOOH, announced a new nationwide programmatic media owner partnership in France. Collaborating with French advertising network Turnadon, VIOOH has expanded its real-time trading offering across local programmatic DOOH (prDOOH). Specialising in DOOH, Turnadon captivates urban audiences with a high quality network of screens […]
Allegra, a global leader in allergy relief from Opella, is redefining the category through a magical collaboration with the highly anticipated live-action film, Disney’s Snow White, coming to theaters March 21st. Launching in 15 markets worldwide, Allegra’s adult-targeted campaign is poised to show the world how Allegra can help transform allergy season into “happily ever after”. […]
Thousand Hills Resort Hotel, a premier destination in Branson, Missouri, has chosen TravelBoom Hotel Marketing to spearhead its web development and digital marketing efforts. As the crown jewel of the Thousand Hills family, this 472-room, full-service hotel represents the pinnacle of Branson’s largest hospitality company, which includes beloved brands like Thousand Hills Resort, Thousand Hills Vacations, Vacation […]
WHISKAS, the leading cat food brand, is excited to introduce Purradise™, a multi-channel campaign designed to celebrate feline happiness. Created in collaboration with AMV BBDO, Weber Shandwick, and EssenceMediacom, the campaign brings to life the joy and satisfaction cats experience at mealtime, turning every dish into an immersive sensory journey. Purradise™ features six uniquely designed […]
Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind campaign. KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWA\RAAD, the iconic fried chicken brand is introducing the KFC “Bribe Bucket”, giving gamers a wild new way to […]
Johnnie Walker Blue Label celebrates its entry into après ski culture through collaboration with Perfect Moment and the launch of a limited edition whisky Johnnie Walker, the world’s number one Scotch Whisky*, is partnering with luxury skiwear and lifestyle brand, Perfect Moment, as it enters the Après Ski occasion. Starring Johnnie Walker Blue Label Ambassador […]
Bloom UK to organise monthly co-mentoring conversations between IPA council members and iList trailblazers to bridge cultural divides and build visceral empathy Bloom UK, a professional network for women working in marketing and communications, today announces that it is collaborating with the Institute of Practitioners in Advertising (IPA) to launch the IPA Council x iList Exchange Programme. […]
The Chinese EV brand leveraged the huge cultural impact of the Euros to supercharge brand awareness, as it seeks to become the largest electric car seller in Europe. ShowHeroes – a global leader in digital video, offering content, technology and sustainable advertising solutions – brought it home for EV powerhouse BYD this summer, using a top-performing video […]
Colorado’s Steamboat Ski Resort is on a mission to herald the joys of this western ski town, dramatically setting it apart from all other mountain destinations. Coming off the heels of their 60th anniversary, they’ve spent the last several years investing more than $200 million in transformative changes to the entire Steamboat experience to both preserve its […]