P&G Vitamin and Supplement Brand, New Chapter®, Names Colossus Agency of Record

Indie Boston agency Colossus awarded creative and strategy duties after competitive pitch As leading wellness brand New Chapter furthers its success through unique product offerings and strategic marketing, the company sought out a partner that would both align with their brand values and bring a unique energy to the assignment. After a competitive pitch process, it was Colossus that […]

Elizabeth Banks and Archer Roose Experience their New Bubbly Rosé In the Metaverse. Sort of.

Elizabeth  Banks and Archer Roose Experience their New Bubbly Rosé In the Metaverse. Sort of.

While every brand is racing toward the new technological playground known as the metaverse, Archer Roose Wines has decided to take a different approach—one that embraces that many consumers are actually confused about what the metaverse actually is.  With the release of a new spot, co-owner and Chief Creative Officer Elizabeth Banks (Hunger Games, The […]