Vince Vaughn and Owen Wilson Reunite with Wedding Crashers Director to Launch Xfinity’s Unbeatable Sports & Streaming Experience

Vince Vaughn and Owen Wilson Reunite with Wedding Crashers Director to Launch Xfinity’s Unbeatable Sports & Streaming Experience

New Work from Preacher, RSA Films and Director David Dobkin Kicks off NFL Season Comcast’s Xfinity has reunited comedy icons Owen Wilson and Vince Vaughn with director David Dobkin to kick off the fall sports season and launch the best destination for sports viewing and streaming. Nearly 20 years after Wedding Crashers first premiered in theaters, the […]

New Brand Campaign from Xfinity, “Welcome to Boomtown,” Celebrates WiFi as a Modern-Day Gold Rush

New Brand Campaign from Xfinity, “Welcome to Boomtown,” Celebrates WiFi as a Modern-Day Gold Rush

Xfinity introduces new platform and tagline “The WiFi is Booming,” drawing prospectors, dot-commers, and oil tycoons to a suburban home with abundant connectivity. Imagine a household with WiFi so powerful, so abundant, so booming, that news of the family’s bounty travels across great distances—across time itself—beckoning fortune-seekers from earlier boom eras, racing to stake their […]

Ensequence To Roll Out National Platform For Interactive TV Advertising

Ensequence To Roll Out National Platform For Interactive TV Advertising

Interactive advertising service company Ensequence will roll out an ambitious broad-reaching national platform for interactive TV advertising. AdConneqt+ enables programmers to offer an interactive upgrade to their 30-second ad inventory, where TV viewers can respond to national advertisers’ 30-second spots after a few clicks of the remote control. Interactive advertising professionals say that advanced advertising […]