comScore – Marketing Communication News

Most Used App’s on Home Screen: Insights Galore from comScore’s 2015 U.S. Mobile App Report

By newsroom on September 23, 2015 Latest, Marketing, Media, Mobile

Did you know that three out of four mobile users keep their favored app on the home screen and fully in view all the time? That’s just one insight shared with MAW from the team at comScore. The company has just released its “2015 US Mobile App Report.” A respected leader in global media measurement […]

Mobile Driving More ESPN Traffic

By newsroom on March 20, 2013 Latest, Mobile

There is at least some evidence showing that ESPN is starting to derive more digital traffic from mobile devices than from a PC or laptop. In at least one month among men 18-plus, 18 million accessed ESPN content via just a mobile device, compared to 16 million using only a PC or laptop. The data […]