Desirable and sustainable candle pack-aging design using natural mineral powders.

SGK Anthem, Vrijdag Premium Printing, Generous Minds, Neuren-sics, Kurz and Merck have joined forces under the name ‘Packadore Collective’ to design and implement both desirable and sustainable packaging solutions. Their Natures Candles packaging design demonstrates how premium home fragrance and luxury lifestyle brands can create connections with their consumers beyond scent.

Desirable and sustainable candle pack-aging design using natural mineral powders.

It’s well known that smell is the most powerful of all our senses with strong ties to both emotion and memory. But how can premium home fragrance and luxury lifestyle brands create connections with their consumers beyond scent? With the rise of the eco-conscious consumer, brands need to be mindful of the sustainable credentials of […]

Design for Change Series 1 – Be

Design for Change Series 1 – Be

During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, […]