‘Connected Packaging: The Game-Changing Marketing Tool’ offers in-depth insights into the future of brand-consumer interactions Creative technology studio Appetite Creative today announced the launch of a brand-new book, ‘Connected Packaging: The Game-Changing Marketing Tool’ authored by its Managing Director, Jenny Stanley. A pioneer in the connected packaging industry, Stanley’s comprehensive guide offers fresh perspectives on […]
By Jenny Stanley As I sit down to order my weekly food shop online, I’m reminded of the myriad ways technology has transformed the way we shop. In our digital age, where commerce media reigns supreme and retail media offers brands more opportunities for online sales, it’s easy to assume the product packaging is less […]
Back by popular demand, creative technology studio Appetite Creative present the fourth annual virtual Global Connected Packaging Summit on Wednesday 8 May 2024, featuring technology, innovation, packaging, branding and sustainability experts sharing insights, advice and topical discussions. The one-day virtual conference, which is free to attend, will showcase how businesses can adopt connected packaging to […]
Creative technology studio Appetite Creative, in partnership with Domino Printing Sciences (Domino), today released results from its third annual connected packaging survey. The research found sustained interest over the last 12 months, with 82% of those surveyed stating they have used connected packaging, compared to over four-fifths (81%) from the survey released in 2023 and […]
Today, creative technology studio Appetite Creative has made a call out to the wider advertising, retail and packaging industry asking them to share their thoughts on the future of connected packaging innovations via a short survey. Taking just three minutes to complete, the 2024 Connected Packaging Survey gives participants an opportunity to shape the future […]
Creative technology studio Appetite Creative today released results from its second annual connected packaging survey. Connected packaging has experienced a rise in popularity in the last 12 months, with over four-fifths (81%) of those surveyed stating they have used connected packaging, compared to just over half (54%) in 2022. The biggest barrier for almost half of […]
Pernod Ricard-owned Malibu and Kahlúa are launching a brand new technology demonstration and rapid prototyping space at their global headquarters in Stockholm, a city second only to Silicon Valley when it comes to creating successful startups which include: Spotify, King and Mojang. The space, which has been created in conjunction with the company’s technology innovation agency, […]
