A new film from Toyota, Pidge vs. Pigeon takes flight today, featuring legendary Australian fast bowler Glenn ‘Pidge’ McGrath in a face-off against the ultimate rival – a British pigeon. The short film is released ahead of the highly anticipated Ashes Cricket series, which starts on Friday (21 November) in Perth, Australia. In the build-up to the competition, McGrath, […]
Gatorade, in partnership with Eleven and TBWA Sydney, has created a new explosive cricket metric which has the potential to change the way the game is analysed, discussed and celebrated by fans. For the first time ever, the new measurement – Bolt Rate – will record the players’ run speed between wickets during the summer […]
BT Sport has swept up the rights to the next Ashes series from under the nose of rival Sky. As competition between the Pay TV rivals intensifies, BT is primed to broadcast the Ashes from Australia for the first time, vastly upping its cricket output and diversifying its appeal beyond its strong football programming. On […]