ShowHeroes expands programmatic display expertise and scales German adtech innovation internationally ShowHeroes, a leading independent provider of CTV and digital video solutions, today announced the acquisition of Traffective, a Munich-based programmatic monetisation platform specialising in full-page monetisation and display advertising. Together, the combined entity reaches close to 2,000 publisher partners, generates more than 25 billion […]
Former M&C Saatchi Performance CEO and Dentsu global lead joins CTV-first business as Senior Director of Strategy and Partnerships Sabio, the CTV-first advertising and data company, today announced the appointment of Christian Gladwell as Senior Director of Strategy and Partnerships, strengthening its senior leadership team as it accelerates international expansion and deepens relationships with agencies […]
Brand Metrics’ SDK-free interactive measurement solution signals a new era of interactive CTV advertising. Brand Metrics, a global leader in brand lift measurement technology, has declared a new era in interactivity and measurement in CTV as it raises the curtain on fully operational, SDK-less interactive formats and pause-ad capabilities. Already in use with Tier 1 […]
Havas is the first agency to deploy Samsung Ads’ new ad unit in Europe saw strong engagement with its ad, focused on pizza-based trivia questions Samsung Ads, the advertising arm of Samsung Electronics’ media division, Domino’s Pizza and Havas have released results of the first European advertising campaign to use Samsung Ads’ GameBreaks ad unit, which replaces the conventional ad with a branded, […]
Every Screen is a Stage: a multiscreen platform spanning CTV and the open web, with an AI product pipeline through 2026 ShowHeroes today unveils SemanticHero AI, the latest generation of its proprietary targeting engine and the company’s most significant product launch since its founding in 2016. The release is both a continuation and a transformation: building […]
ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, announces a strategic partnership with Titan OS, the Barcelona-based technology, entertainment, and advertising company, to bring retail data-powered CTV campaigns to market across the United Kingdom, Germany, and Brazil. Under the agreement, ShowHeroes becomes Titan OS’s strategic partner for Retail Media activations in these […]
CTV Innovation Leader to Spearhead Continued Global Growth ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, proudly announces the promotion of Sarah Lewis to the position of Global Vice President, CTV, effective immediately. In her expanded role, Lewis will continue leading the CTV Innovation Team while taking on additional responsibility for developing and […]
The Digital Voice™ named agency of record for PR, content and events for Samsung Ads across UK, EMEA and MENA Samsung Ads has appointed The Digital Voice™ to lead its PR, communications strategy, outreach and events in the UK, EMEA and MENA regions, working closely with Samsung Ads’ marketing and communications teams. After an extensive […]
ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, announces the launch of Retail Ads for CTV, a first-of-its-kind format designed to extend retail and store activation campaigns across its expansive global publisher network. Bridging the gap between brand awareness and in-store engagement, this latest offering reflects ShowHeroes’ strategic approach to redefining […]
ShowHeroes, a global leader in digital video and connected TV (CTV) solutions, today announces the launch of Custom Audio Ads for CTV, a groundbreaking AI-powered product that enhances CTV advertising by personalising messages based on key contextual factors. This latest addition to the ShowHeroes portfolio is powered by a strategic integration with AudioStack—an end-to-end, AI-driven audio production […]
