SHOWHEROES EXPANDS IN-HOUSE ATTENTION INDEX MODEL TO CONNECTED TV, PARTNERING WITH TVISION

SHOWHEROES EXPANDS IN-HOUSE ATTENTION INDEX MODEL TO CONNECTED TV, PARTNERING WITH TVISION

ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a leader in television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement offerings and […]

Audience Store partners with AudienceProject to enhance incremental reach capabilities for TV advertisers

Audience Store partners with AudienceProject to enhance incremental reach capabilities for TV advertisers

The partnership will enable advertisers to deduplicate Barb data and impression-level digital data to discover incremental reach opportunities for and improve the effectiveness of their CTV campaigns Audience Store, a premier international customer insight and programmatic media activation partner, has announced a partnership with AudienceProject, a leading provider of audience measurement solutions, to bolster incremental […]

New LG Ad Solutions Study Reveals Advertisers Should Prioritise The Total TV Experience For Effective CTV Campaigns

New LG Ad Solutions Study Reveals Advertisers Should Prioritise The Total TV Experience For Effective CTV Campaigns

Research from LG Ad Solutions and MediaScience Shows That Integrating CTV Video, Native, and Mobile Video Enhances Campaign Effectiveness LG Ad Solutions, in collaboration with MediaScience, today released a groundbreaking study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect, demonstrates that integrating CTV Video, Native, […]

Brand Metrics appoints Alysha Dino to drive global CTV measurement growth

Brand Metrics appoints Alysha Dino to drive global CTV measurement growth

The experienced ad tech professional brings two decades of experience to the role, including 10 years focused on CTV As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its rapidly-expanding team. Alysha is US-based, and […]

CTV’S UNSTOPPABLE RISE: NEW STUDY BY SHOWHEROES GROUP AND KINESSO REVEALS KEY TRENDS IN VIDEO AD ENGAGEMENT ACROSS EUROPE

CTV’S UNSTOPPABLE RISE: NEW STUDY BY SHOWHEROES GROUP AND KINESSO REVEALS KEY TRENDS IN VIDEO AD ENGAGEMENT ACROSS EUROPE

ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising. “The study, titled “Why CTV Reigns Supreme in the Attention Economy: Part 2,” is a follow-up to ShowHeroes’ acclaimed 2022 […]

New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the UK and US

In conjunction with Lumen, TVision set to expand its panel to the United Kingdom

New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the UK and US

TVision, the company measuring every second of TV and CTV viewer engagement, and Lumen Research, a leading attention measurement company, announced a formal partnership to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement. When combined with Lumen’s digital measurement, this […]