Brands aim for greater control of customer data in 2019 to deliver more personalised experiences

Brands aim for greater control of customer data in 2019 to deliver more personalised experiences

A new report from Adobe and Econsultancy, that surveyed nearly 13,000 professionals, reveals that European brands are prioritising the more effective and transparent use of data in 2019, across both IT and marketing departments. Respondents to the Digital Trends Report expect a greater focus on data management to help them reduce their reliance on walled […]

Alchemetrics launches Lithuanian office

Alchemetrics launches Lithuanian office

Customer data platform specialist, Alchemetrics has launched a new office in Lithuania as part of its rapid expansion and modernisation plans. Based in the capital Vilnius, the investment bolsters existing capabilities, broadens the service offering and provides the platform for growth in the coming years through the creation of four teams including creative front end […]

Alchemetrics appoints Cyril Law to continue modernisation drive

Alchemetrics appoints Cyril Law to continue modernisation drive

Customer data platform specialist, Alchemetrics has continued its run of senior appointments with the inclusion of Cyril Law to the management team. Law will take up the role of Chief Technology Officer to mastermind and oversee the complete modernisation of Alchemetrics’ customer data platform into the cloud. The wholly cloud-based platform will embody modern marketing […]