Dixons Carphone, a leading multinational consumer electrical and mobile retailer and services company, has appointed Proximity London to work on the CRM programmes for Currys PC World and Carphone Warehouse on a project basis. The appointment will support the two brands’ customer engagement functions in delivering the business vision: ‘We Help Everyone Enjoy Amazing Technology’ and […]
Royal Mail announced that its MailshotMaker tool has integrated with the customer engagement platform, dotdigital Engagement Cloud. The integration means that Engagement Cloud users can now include direct mail as part of any omnichannel campaign. Customers are now able to automate the messaging and timing of direct mail campaigns in the same way as digital […]
Against a backdrop of the worst period since the financial crisis for new car sales, new research has revealed the UK’s automotive companies could also be limited in their ability to understand and engage their customers due to data challenges. The new findings, from marketing data and services experts Acxiom, discovered that over a third of automotive […]
The old adage that Christmas brings ‘goodwill to all men’ may chime more than jingle bells with UK retailers as new research reveals television advertising has been voted by UK consumers as the most persuasive medium for encouraging greater brand love and loyalty, above channels including social media, radio, newspapers and Google ads. With the […]
Marcus Thomas, an independent marketing communications agency based here, has acquired Devs United, a customer engagement technology company, focused on providing solutions around the Salesforce platform. Devs United helps companies implement customer relationship management (CRM) programs, marketing automation technologies and other customer engagements applications as a registered Salesforce consulting partner. Its team of 20 technologists […]
Mindshare UK, in partnership with AR technology company Zappar, has launched ‘Layered’ – a report identifying how brands must adapt to the rise of augmented reality (AR). • The report reveals that a third (33%) of consumers believe AR would help them to narrow down choices when shopping. • Increasingly, consumers are expecting products […]