What goes around, comes around, that is why at Vélosophy they produce their bikes using recycled aluminium. What too often is looked at as waste, Vélosophy give new life as a bike. It’s a beautiful way to sustain our earth’s resources and just one of the ways we put life in motion. Introducing the RE:CYCLE […]
With 8.6 million vehicles in the streets, São Paulo has one of the most intense and chaotic traffic in the world, placing urban mobility as a central issue for the inhabitants. The metropolis is home to 12.2 million people, which lose almost two hours every day just to go and come back from work. Not […]
BikeExchange is one of the world’s largest online bike marketplace. ‘Where The World Rides’ via Saatchi & Saatchi Melbourne is its first global brand campaign, unifying the business across ten markets around the world. The campaign, which was directed by Sweetshop’s Alexander Brown, highlights the passion of cyclists from all over the world and how […]