Vitalite sparks joy in dairy-free life with a new social media campaign

Vitalite sparks joy in dairy-free life with a new social media campaign

Saputo Dairy UK’s dairy-free spread Vitalite has launched a social media campaign that celebrates the joy of a dairy-free lifestyle. The campaign Viva La Vitalite has been created by digital creative agency Movement, and is the brand’s first ever social media activation. The campaign aims to build awareness and drive brand relevance, while also establishing […]

BrandOpus Helps Make Vitalite The Positive Lifestyle Choice

BrandOpus Helps Make Vitalite The Positive Lifestyle Choice

Market leading Dairy free spread Vitalite has partnered with brand design consultancy, BrandOpus, to create a fresh new brand identity and pack design to help engage with new audiences. Vitalite first launched in the UK in 1983 at a time when sunflower spreads were dominating the market. It was perhaps most recognisable for its earworm […]