IS AI REALLY ‘UNCREATIVE’?

<strong>IS AI REALLY ‘UNCREATIVE’?</strong>

Creators of the global AI phenomenon ‘The Uncreative Agency’ revealed A first-of-its-kind AI tool that has seized the attention of the global marketing industry, garnering more than 12,000 users in the space of 5 days and widespread international coverage, has today been revealed as the brainchild of global creative network DDB.  ‘The Uncreative Agency’ is […]

DDB Europe launches DDB FRESH, a fashion innovation agency with sustainability at its heart

DDB Europe launches DDB FRESH, a fashion innovation agency with sustainability at its heart

DDB Europe has today announced the launch of DDB FRESH, the world’s first fashion innovation agency for non-fashion brands. The new agency will focus on creating specialist products and campaigns that permeate culture for the good of the planet, through a combination of fashion, functionality and technology. DDB FRESH believes that all brands have the […]

DDB Worldwide Announces Leadership Appointments

Marty O'Halloran Promoted to Global Chief Executive Officer of DDB Worldwide Justin Thomas-Copeland Named Chief Executive Officer of DDB North America

DDB Worldwide Announces Leadership Appointments

DDB Worldwide today announced key leadership appointments, promoting Marty O’Halloran to Global Chief Executive Officer and naming Justin Thomas-Copeland as Chief Executive Officer of the network’s North America region. ‘Halloran most recently served as Chairman and CEO of DDB Group across Australia and New Zealand, a position he has held since 2005. DDB Australia/New Zealand currently […]

DDB Mexico Presents a New Management Team to Lead Its Transformation

Carmen Julia Corrales assumes the presidency of DDB Mexico and David Espadas arrives to reinforce the creative leadership.

DDB Mexico Presents a New Management Team to Lead Its Transformation

DDB Latina announces changes in one of the most emblematic agencies of DDB Worldwide. Carmen Julia Corrales, with extensive experience in the Latin American markets and previously based in Mexico — where she successfully led communication and advertising agencies specializing in data, e-commerce, media and technology, with special emphasis on digital marketing — assumes the […]

Vodafone shows Kiwis the power of 5G in new campaign

Vodafone shows Kiwis the power of 5G in new campaign

On 1 August, Vodafone New Zealand announced it would be switching on its 5G network in December. To mark the occasion, they teamed up with DDB New Zealand to create Huxley, a powerful film demonstrating the incredible everyday possibilities this transformative technology will help New Zealanders to realise. The debut film features two minutes of […]

New creative leads boost data-driven creative at DDB Unlimited

New creative leads boost data-driven creative at DDB Unlimited

On 1 May, Maarten Vrouwes and Friso Ludenhoff will start as executive creative directors at DDB Unlimited. The locally and internationally award-winning team will take the place of Joris Kuijpers, who, after 16 years at the company, will launch his own agency. “The agency needs a breath of new, fresh energy,” says Kuijpers, who is […]

U.K. Industry Fights To Keep Borders Open Post Brexit

U.K. Industry Fights To Keep Borders Open Post Brexit

The Advertising Association and London agency Adam & Eve DDB are campaigning to prevent the British government from cutting off access to international talent with tighter immigration rules post-Brexit. A giant billboard at London’s biggest airport Heathrow has the words “We’re a great advert for Britain” over the images of ten senior industry figures, all of whom […]