7 For All Mankind - latest campaign under new AOR partnership, YARD NYC
In the early 2000’s, 7 For All Mankind made its mark as the first premium denim brand in the United States and revolutionized a category. The iconic brand is now on the cusp of its upcoming 20th anniversary, and today launched its “Remember Your First” campaign in partnership with their newly appointed creative agency of record, […]
Nude have created the branding for the launch of Indigood a revolutionary foam-dyeing process that reduces water usage and waste by 100% for Wrangler. This pioneering technology promises to revolutionise the whole denim industry. In collaboration with Wrangler EMEA’s Creative Director Sean Gormley, Nude were challenged to create a logo that was both timeless and […]
TOPSHOP release a new commercial for their denim SS19 range to promote the unique personalities of the women that wear their denim, centred around the slogan, ‘Fit In Stand Out’ The 1’20” film was directed by COMPULSORY’s Taz Tron Delix. Five diverse women tell the stories of what makes them stand out from the crowd. […]
London-based creative practise BUREAU has been appointed by heritage jeans brand Lee Cooper to research the denim market and develop their brand positioning. The agency has been tasked with an initial phase of research, using quantitative insight and dynamic social data, to understand the global jeans wearer of today: not only what they wear but […]