Brand Street India Launches “Rural Street”, an Initiative in Rural Marketing

Brand Street India Launches “Rural Street”, an Initiative in Rural Marketing

Brand Street India, a leading integrated marketing agency has launched “Rural Street”, a new identity for its Rural Marketing branch. Mr. Rajesh Dogra has been tasked with the agency’s planning and implementation of rural projects nationally in India. The agency continues its expansion into the space through cutting edge initiatives and a multi-functional dedicated team. […]

Dentsu Announces Agreement to Acquire a 51% Stake in Sokrati

Dentsu Announces Agreement to Acquire a 51% Stake in Sokrati

Dentsu Inc. announced its global business headquarters Dentsu Aegis Network Ltd., has reached an agreement to acquire a 51% stake in Sokrati Technologies Private Limited, a data analytics and performance marketing company in India, with an option of making it a wholly owned subsidiary in the future. Founded in 2009, Sokrati is India’s leading data-driven […]

Campaigns featuring out of home activity see 13% higher purchase intent

Campaigns featuring out of home activity see 13% higher purchase intent

Out of home (OOH) work’s inclusion in marketing campaigns has been found to considerably bolster the public’s purchase intent, according to a five year study from Posterscope and Dentsu Aegis Network. Analysing over 50 individual client campaigns, testing more than 1,500 creative executions and surveying over 20,000 respondents, the Integrated Communications Evaluation (ICE) study found […]

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