Carlsberg refreshes the Somersby brand with Elmwood Leeds to bring life to the ‘living tree’

Carlsberg refreshes the Somersby brand with Elmwood Leeds to bring life to the ‘living tree’

Carlsberg Group has created a ‘Refreshingly Optimistic’ brand positioning and architecture for Somersby, Carlsberg’s cider brand. Created with Elmwood Leeds, the refreshed brand positioning establishes a new brand experience platform for Somersby, providing a clear brand architecture and visual identity system that enhances the brand’s distinctiveness in each of Somersby’s key markets. First launched in 2008, Somersby […]

The new Eurovision identity: does it score ‘Douze Points’?

by Benjamin Farrell, a Senior Designer at Design Bridge Amsterdam

The new Eurovision identity: does it score ‘Douze Points’?

Much like its sporting counterpart The Olympics, Eurovision’s annual explosion of camp kitsch gifts us a new visual identity each time. With its typically shallow-yet-inclusive and mildly innuendo-laden message (2020’s slogan is “Open Up”), it continues to inspire both obsessive passion and derision in equal measure. Love it or loathe it, with its noble ambition […]

B&B studio blends emotion and function in new brand creation for OATH

B&B studio blends emotion and function in new brand creation for OATH

Functional drinks brand OATH has launched in the US with a bold visual identity by London-based B&B studio. The new brand creation has been released as a range of four ready-to-drink flavours, with organic ingredients carefully selected for their health and wellness benefits. B&B studio has created the brand strategy, naming and visual identity design […]

DesignLSM appoint new Managing Director

DesignLSM appoint new Managing Director

Award-winning UK hospitality design agency, DesignLSM, has announced the appointment of Holly Hallam as their new Managing Director. Bringing her considerable experience in brand, commercial and hospitality consumer strategy to the role.   Following three decades at the helm of the International hospitality design practice, Steve La Bouchardiere is stepping down from his position as Managing Director and passing […]

The ‘King of Whisky’s’ powerful new brand world

The ‘King of Whisky’s’ powerful new brand world

Boundless Brand Design have been working with Pernod Ricard’s Royal Salute for the past two years to revitalise one of the worlds most sophisticated and opulent Scotch Whiskies, establishing an enchanting new brand world that reflects the stature and elevation of a brand rooted in British heritage. Royal Salute was created in 1953 with a single-minded vision to […]

co:collective launches new Organization & Culture Design offering

co:collective launches new Organization & Culture Design offering

co:collective announces the launch of a new practice – designed to help clients activate purpose inside their organization, with the aim of building more empowered and innovative cultures. The offering will be led by Kit Krugman, former President of WIN: Women in Innovation.  “Most modern organizations recognize the benefits of having a purpose: more motivated […]

Design Bridge create ‘wild and rebellious’ new chocolate range for Fortnum & Mason

New range appeals to a more adventurous audience through provocative flavour profiles and distinctive packaging featuring eclectic mixed-media collages.

Design Bridge create ‘wild and rebellious’ new chocolate range for Fortnum & Mason

Design Bridge is excited to announce the details of its latest work for Fortnum & Mason: a brand new range of chocolates created to appeal to a more contemporary audience. The new caramels, pralines and ganache range has been created to sit alongside the brand’s English Handmade Chocolates, which Design Bridge also worked on, to cater to more adventurous […]

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