How to be on the shirts of the two most important Latin American soccer teams, without spending a penny

By on    Advertising, Latest, Marketing, Media, Mobile  

How to be on the shirts of the two most important Latin American soccer teams, without spending a penny

Boca Juniors and River Plate were playing against each other on the semi-final of the Copa Libertadores de America. Qatar Airways and Turkish Airlines were the main sponsors of the teams, but somehow the protagonist of the Super Classic match ended up being Turismocity, anArgentinian flight search engine. The reason: none of the two sponsors offered flights […]

Movistar and Dhélet VMLY&R unveil new ad in their ‘It’s Time to Speak up’ campaign

By on    Advertising, Latest, Marketing  

Movistar and Dhélet VMLY&R unveil new ad in their ‘It’s Time to Speak up’ campaign

As a part of Movistar’s campaign “It’s time to speak up”, the spot shows a situation that happens to thousands of women every day and reaffirms the commitment of the company to social issues within its platform of Corporate social responsibility. The ad by Dhélet VMLY&R, encourages to talk about gender violence and promotes the […]