Guinness has launched its latest campaign heroing the brand’s iconic harp, creating a modern and fresh perspective of one of the brand’s most distinctive assets, crafted in partnership with AMV BBDO. Launched through an evocative OOH campaign, ‘LoVely’, presents a new expression of ‘Lovely Day for a Guinness’ – the brand’s iconic and timeless advertising […]
Building on the insight that the same 24 years that separated Brazil’s third and fourth World Cup titles now separate the fifth title from a possible sixth, the campaign connects football to the whisky maturation process and offers exclusive experiences featuring the rare liquid. Few moments have the power to unite the world around a […]
Cultural movement spearheaded by the brand salutes the legacy of one of the world’s greatest percussionists. Film kicks off initiatives of recognition and celebration, connected to a major milestone: a star on the Walk of Fame. What do “Thriller,” by Michael Jackson, “La Isla Bonita,” by Madonna, “All Night Long,” by Lionel Ritchie, “We are […]
Tanqueray is proud to announce Sarah Jessica Parker as its global ambassador, kicking off a new series in which the iconic premium gin brand teams up with a carefully curated selection of cultural voices to celebrate spectacular effort and mastery of craft. More than a campaign, this is a global movement, led by Sarah Jessica […]
Smirnoff, the world’s no.1 vodka² has today announced the global roll-out of its newest campaign, Why Change A Good Thing, with a focus on the brand’s hero product, Smirnoff No.21. The campaign consists of a hero TV spot ‘Laugh’ which is dropping alongside a new suite of assets which will be rolling out worldwide across multiple touchpoints including […]
“Lovely Day for a Guinness” features fans from all 20 Premier League clubs and shines a light on the shared loved and devotion that connects football communities around the world With the opening weekend of the 2025/26 Premier League season, Guinness has unveiled its largest community-driven sports campaign, marking its second season as Official Beer and Official […]
The new campaign will see breakthrough creative roll out across multiple touchpoints To mark 25 years since the global roll-out of Smirnoff ICE, the iconic product – one of the ‘OG ready-to-drinks (RTDs)’ – is today launching its first-ever global campaign across more than 20 countries worldwide. Developed in partnership with McCann New York, the […]
Featuring Alice Braga, the video references one of the brand’s most iconic productions worldwide; the initiative stands against outdated statements and celebrates women’s strength, highlighting their achievements and the ongoing journey for equality. Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the […]
‘Thumbs’ celebrates people connecting with their crew in real life Captain Morgan is today launching its new global through the line campaign, ‘Thumbs’, that encourages people to look up from their screens and connect with friends. In a world of endless scrolling, the campaign celebrates the power of fun and connection that’s created when people get […]
30 years after the iconic “Dancing Man” ad, Guinness introduces a playful stop-motion film to showcase its innovative Nitrosurge device and cans Guinness is inviting more people to experience the joy and communion of a perfect pint at home with its new campaign, “Dancing Can,” a modern nod to the beloved 1994 “Dancing Man” ad. […]